We Are Social’s Wednesday Wrap-Up #210
David Jones flooded with abuse after announcing Ambassador, Adam Goodes
The racist, rude, and ridiculous stepped out to comment on the David Jones Facebook page after Adam Goodes was unveiled as the latest Brand Ambassador. The comments ranged from witty and racist, including “David Jones bootique” to users simply booing. The page has since seen an outpour of support as Australians support Adam Goodes and David Jones’ choice of ambassador.
Twitter offers advertisers better data to track campaign effectiveness
Advertisers will now have a new way to measure the effectiveness of their campaigns on Twitter. Conversion Lift Reports will measure how your Twitter ads lead to an improvement in the certain business metric you’re focused on. In a blog post, Twitter explained:
“As all performance marketers know, understanding the incremental contribution of the clicks and views on your ad campaign is critical — particularly when you’re running mobile or cross-device campaigns.”
Facebook will let you know if the Government is hacking your profile
Facebook has announced that it will now warn people when it detects a user’s account is being targeted by the Australian Government. When Facebook has strong evidence to support them, a warning will be sent out:
Instant Ads on Facebook
Today, Facebook rolled out Instant Ads across iOS and an Android beta. People will see a lightning bolt on the top right hand corner of some stories shared within the News Feed. Inside, Instant Ads can consist of animations, carousels, product catalogs, and tilt-to-view images. These data-heavy features might normally take so long to load in a browser that people would ‘x’ out before they appeared.
Netflix may revive Gilmore Girls for a limited time series
Someone revive my heart, this is the best. Netflix has closed a deal to continue the story of Lorelei and Rory Gilmore. The internet were quick to jump onboard, with #gilmoregirls trending worldwide. 🙌
LinkedIn’s App looks very similar to Facebook
A major redesign has left the LinkedIn app looking a lot like Facebook, including a central feed of updates. The new app features a simple design that divides into 5 sections; Home, Me, Messages, My Network and Search.
“There’s going to be an evolution from a little bit of everything to what matters most to you professionally,” CEO, Jeff Weiner.
Who Run the World?
The data is in, girls rule Instagram. The top 5 most followed accounts are females who are able to balance professional and personal on their Instagrams. This approach resinates well with their audience as they get a glimpse at their amazing lives. How many of the top 5 do you follow?
1. Taylor Swift
2. Kim Kardashian
A photo posted by Kim Kardashian West (@kimkardashian) on
4. Selena Gomez
A photo posted by Selena Gomez (@selenagomez) on
5. Ariana Grande