Tourism Australia’s VR experience DOESN’T include Chris Hemsworth
Yes, this is sad news. But the campaign itself is still great. Tourism Australia has just launched their new campaign embracing the latest in virtual reality and 360-degree mobile technology. 17 video content pieces focusing on Australia’s aquatic and coastal experiences have been created in an attempt to attract international visitors to Australia. Check them out on YouTube: click on the video and drag it around to see all the different viewpoints.
Alongside VR, the campaign also includes a TV spot with Aussie actor and TA ambassador Chris Hemsworth launched yesterday in New York (and shared more than 35,000 times on Facebook only in less than 24 hours), a refresh of the brand’s print and digital assets, a 116 page supplement with publication Australian Traveller, social media, and a heap of user-generated content.
A photo posted by Australia (@australia) on Jan 25, 2016 at 5:27pm PST
Nike targets millennial women in new YouTube series
As part of the wider ‘Better for it‘ campaign, Nike has just announced an original YouTube series designed to appeal to young female consumers, tapping into the twin trends of fitness selfies, and engaging with YouTube celebs. The eight-episode series called Margot vs Lily will follow Lily, the fitness-obsessed YouTube celebrity, and her “exercise allergic” sister, Margot. Does it resonate with you too? The series will air on Nike Women’s YouTube channel weekly from the beginning of February, with Nike+ members given early access to the shows. Watch the trailer:
A Real Talk with Barbie
Model and social influencer Barbie Ferreira has teamed up with American Eagle‘s lingerie line Aerie for their Photoshop-free campaign #AerieREAL, in the new YouTube video “Real Talk With Barbie”. All of the images have celebrated women with varying physiques, without any digital manipulation, since the campaign debuted. Last year, Emma Roberts starred in the ads. “Not being retouched in the images is something that’s very important to me,” Ferreira says in the short video. “People knowing that that’s what I look like without anyone’s perception of what my body needs to look like.” Lots of support has been shared on social media, and according to Business Insider, the #aerieREAL campaign has helped the retailer’s recent quarter sales jump 21%.
Facebook launches Sports Stadium
Facebook has launched a new feature similar to Twitter Moments but purely for sports. Users will be able to find out the latest on their favourite game simply by searching for it within the app. They’ll see a live feed from that game, what friends are saying about the match, along with stats and commentary from experts. It’s centred around the NFL right now and only available in the U.S but I’m sure they’ll be covering the fly fishing championships soon.
New Snapchat features uncovered within current app’s code
Some very clever code crackers have spotted new features within Snapchat’s current app code which may indicate that it’s planning to roll out audio/video calling and stickers, which would make it more of a competitor to the likes of Facebook Messenger and WhatsApp.
Pinterest to start video advertising
Pinterest has announced its intention to branch out into video advertising to bring it in line with the likes of Twitter and Facebook. The strategy at this stage is to get users used to seeing video on Pinterest organically so the behaviour is formed and then to monetise it by promoting content which Pinterest is most associated with e.g. ‘how-to create 57 different styles of hat with just one shoebox’ etc.
Barneys publishes Instagram lookbook for Paris Fashion Week
As part of Paris Men’s Fashion Week, Barneys New York partnered with artist Doug Abraham and published “Seeing Stars”, which is an Instagram-only look book that gave users a unique opportunity to shop a Givenchy menswear collection. A slight departure from the usual Barneys Instagram content, which mainly consists of quite tame product shots, the collection shows a series of male models bound with tape and rope looking a bit sad but also confusingly sexy.
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