We Are Social: Tuesday Tune #222
Facebook is tweaking its algorithm, again.
Yesterday Facebook announced that it will be updating the News Feed based on feedback from user surveys. The priority is to place posts and updates the user will want to see at the very top of the News Feed, also taking into consideration the likelihood the user engages with the post.
Facebook’s new Like button options are on their way
Ever found yourself commenting on your friend’s post on Facebook with “I wish there was a LOVE button for this”. Well, it appears this option will soon become available now that Facebook’s days of just having one option of ‘Liking’ a status are numbered. Facebook has announced that “in the next few weeks” users in the US will be able to express new ‘Reactions’ including love, haha, wow, sad, and angry.
Snapchat trials longer video ads for brands
A new ad format has been seen running on Snapchat which allows users to swipe up for longer versions of video ads. Previously, most ads have been capped at 10 seconds but brands like Paramount and Universal Pictures have recently shown full length trailers on the platform.
Five ways to win on Instagram this year OR New Years Resolutions you can keep on Instagram
Eat healthier? Go to the gym? Watch less TV? Let’s be real, we were never going to stick to these New Year’s resolutions. However, Social Media Today have provided 5 easy-to-keep resolutions that brands can stick to on Instagram to ensure their content is captivating and optimised for success.
Burberry celebrates Chinese New Year with WeChat gift
Next Monday sees the start of Chinese New Year and to celebrate the occasion Burberry has created an unwrapping experience on WeChat, where users can swipe, tap and shake their phones to reveal digital scarves, trench coats and totes. Friends and family can also send each other traditional red envelopes with the chance of winning a physical one for themselves.
Stars strip down for Calvin Klein Instagram campaign
What do you do in your Calvins? Justin Bieber “flaunts” in his, according to his Instagram post used to kick off Calvin Klein’s latest campaign, #mycalvins. Other celebrities partaking in the campaign include Kendrick Lamar (pictured below), Joey Bada$$ and FKA Twigs, showing how you can also be slightly more productive when wearing your underwear.