Optus asks Australia to #FanUpAUS

Client work

As the entire world counts down to Rio 2016, we enlisted some of Australia’s top influential voices – Ian Thorpe, Lee Lin Chin, and the Bondi Hipsters – to help Optus kickoff their major Olympics initiative in the weeks leading up to The Games. In collaboration with Emotive, we managed to make headlines across Australia and on the Today Show with this video last week.

As sponsors of the Australian Olympic Team, Optus will spend the next few weeks rallying support for the athletes in Rio by encouraging fans to submit their best #FanUpAUS messages. A slew of platform influencers will help ignite and sustain the campaign throughout The Games. To see it all live and show your support, visit Optus here.