Do we really need another way to share the details of our day? Facebook Messenger’s Snapchat clone, Messenger Day, is now rolling out globally to all users. The feature allows users to add frames, emojis, stickers, text and filters to the contents of their stories. To create a ‘Day,’ users can use the standard camera feature and select ‘My Day’ under the ‘Add to’ section. The feature also allows users to pick an existing image from their gallery from within the camera to add to their day and lets you whitelist or blacklist specific people.
#BoycottCoopers trending after marriage equality debate ad backfires
The campaign backfired disastrously with many pubs and clubs boycotting the brand in protest. Coopers released a statement that “it’s a debate we need to have but in a good spirited and good-natured way.” Is that really the tone of the tedious SEVEN MINUTE video? We would leave that for you to decide, but they have since removed the video.
Until now, only Facebook’s biggest marketers had access to the stats from Facebook’s ad server, Atlas, to help measure and target their campaigns. Now, Atlas’ technology is included in a new dashboard tool called Advanced Measurement, and it crunches numbers on Facebook, publisher promos and Instagram to help advertisers understand how efficient their media spending is across platforms.
Facebook is currently focusing on two types of stats – reach and attribution. However, it has been rumoured that new areas of measurement will be available in the future.
Facebook to live stream Major League Soccer matches
See ya never television, more sports are now on social! Likely in response to all of Snapchat’s league/network partnerships, Facebook recently scored a deal that will allow it to stream at least 22 Major League Soccer matches. Due to a collaboration with Univision Deportes and MLS, the platform has gained the rights to stream the 2017 MLS regular season matches in English and also to enhance the video content with various interactive elements.
The streams will include interactive graphics and Facebook-specific commentators as well as fan Q&A and polling features that let Facebook viewers engage with the commentators as the matches take place. As part of the deal, MLS will also produce more than 40 original ‘Matchday Live’ analysis shows that will be posted to the MLS Facebook page showing feature highlights and previews of upcoming matches.
Twitter offering advertisers guarantees on video ads
Should we use screens to promote screenings? Whether you’re pro-prostate awareness on social or not, history shows these types of campaigns can have a big impact on their causes. When the action is something as easy as posting an ? emoji, it’s definitely something great to get behind.
