Tuesday Tune-Up #277

Facebook launches Messenger Day globally

Do we really need another way to share the details of our day?  Facebook Messenger’s Snapchat clone, Messenger Day, is now rolling out globally to all users. The feature allows users to add frames, emojis, stickers, text and filters to the contents of their stories. To create a ‘Day,’ users can use the standard camera feature and select ‘My Day’ under the ‘Add to’ section. The feature also allows users to pick an existing image from their gallery from within the camera to add to their day and lets you whitelist or blacklist specific people. 


#BoycottCoopers trending after marriage equality debate ad backfires

Coopers have released a new video titled “Keeping it Light” with their long-time donation recipient – The Bible Society Australia. The controversial video positioned itself within a debate between two prominent political figures with opposing views on marriage equality in Australia. 

The campaign backfired disastrously with many pubs and clubs boycotting the brand in protest. Coopers released a statement that “it’s a debate we need to have but in a good spirited and good-natured way.” Is that really the tone of the tedious SEVEN MINUTE video? We would leave that for you to decide, but they have since removed the video. 

Instagram Stories launch geostickers

It seems as though everyone at Facebook HQ is trying to ambush Snapchat – now Instagram has launched its first geostickers, which let users add and arrange illustrations to their Stories’ posts in relation to their location. Naturally, the first places getting the geostickers are New York and…Jakarta? Users within those geos will see the capability in the 10.11 update on iOS and Android.

Facebook gives marketers cross-platform stats

Finally! Something Snapchat doesn’t already have…. In a bid to provide more metrics and transparency from campaigns, Facebook is giving all advertisers cross-platform stats. It exists as a measurement dashboard that provides marketers with stats they can use to analyse their Facebook and Instagram campaigns.

Until now, only Facebook’s biggest marketers had access to the stats from Facebook’s ad server, Atlas, to help measure and target their campaigns. Now, Atlas’ technology is included in a new dashboard tool called Advanced Measurement, and it crunches numbers on Facebook, publisher promos and Instagram to help advertisers understand how efficient their media spending is across platforms.

Facebook is currently focusing on two types of stats – reach and attribution. However, it has been rumoured that new areas of measurement will be available in the future.

Facebook to live stream Major League Soccer matches

See ya never television, more sports are now on social! Likely in response to all of Snapchat’s league/network partnerships, Facebook recently scored a deal that will allow it to stream at least 22 Major League Soccer matches. Due to a collaboration with Univision Deportes and MLS, the platform has gained the rights to stream the 2017 MLS regular season matches in English and also to enhance the video content with various interactive elements.

The streams will include interactive graphics and Facebook-specific commentators as well as fan Q&A and polling features that let Facebook viewers engage with the commentators as the matches take place. As part of the deal, MLS will also produce more than 40 original ‘Matchday Live’ analysis shows that will be posted to the MLS Facebook page showing feature highlights and previews of upcoming matches. 

Twitter offering advertisers guarantees on video ads

While some say it’s dying, Twitter is definitely still maturing – it’s now offering some advertisers guarantees on video ads, making its ad product similar to a TV-style buy. The move will let brands order a set amount of pre-roll video ads with certainty that they will be seen by a target group of customers. The ads will run ahead of content from TV networks, media partners, digital publishers and sports leagues.

Facebook gets ballzy for prostate cancer awareness.

Remember last year when every guy you knew posted a photo of themselves with the caption #ItsOkayToTalk for Mental Health awareness? Or how about the #IceBucketChallenge? This month the ?  emoji is the new social trend helping to garner social awareness for prostate cancer.

Should we use screens to promote screenings? Whether you’re pro-prostate awareness on social or not, history shows these types of campaigns can have a big impact on their causes. When the action is something as easy as posting an ?  emoji, it’s definitely something great to get behind.

This post courtesy of @lifeof.cody