Tuesday Tune-Up #296


Winter is here, and there’s a Snapchat lens to make sure you’re aware

Hot on the heels of the release of Season 7 of Game of Thrones (aka the biggest show in the world). HBO has teamed up with snapchat to create a themed lens to promote the show – as if it needs it. The lens allows the user to become a glowing eyed white walker.

The lens has reached over 45 million people since its launch.

Nearly 2.5 billion people are using social media, that’s 1 in every 3 people

Another day, another report about how social media is taking over the world. This time quite literally, with new numbers showing that nearly 2.5 billion people are on social media in some way. (Yes that includes MySpace).

To get into the statistics, that’s 71% of worldwide internet users, which is an 8.2% increase on last year’s numbers.

Comic Con took over social this weekend, highlights – Netflix, DC and Marvel.

Yep, it’s that time of the year again when you find yourself wondering why your Facebook feed is just full of trailers and all you can see in your notifications is your nerdy friends tagging you in said trailers. Yep you guessed it, Comic Con has come!

All the major players were in town for the event with highlights going to Netflix, DC and Marvel, the new Thor trailer generating the most buzz online. The massive event was in part live streamed and documented across Youtube and Facebook.

Facebook is real real sick of your piracy

It’s been a long time coming for Facebook, but this week the social media giant acquired intellectual property startup Source3, to combat the uploading and sharing of content that’s in breach of intellectual copyright infringement (Try saying that three times faster).

To give some perspective – the premiere of Game of Thrones Season 7 was illegally pirated over a whopping 90 million times last week with Facebook being one of the major sources for people to stream it.

Messaging app use continues to soar

The latest figures from eMarketer suggest that this year, 1.82 billion people globally will use messaging apps like Facebook Messenger and WeChat. This represents an increase of 15.5% y-o-y, or an additional 243 million mobile users. Most of this year’s new users (63%) come from China, India, the US, Indonesia and Brazil.

Google app now features personalised newsfeed

Google is rolling out its take on Facebook’s personalised newsfeed on its flagship ‘Google’ app for Android and iOS. The feed will display news stories, features, videos and music, drawing on the user’s search history to serve up relevant content. While it’ll initially launch on the mobile app only, the company has also confirmed that it plans to add the feature to Google.com, too.

Facebook admins can create groups within pages

Facebook has been testing a feature that allows page admins to create their own groups, and has announced that it will now roll out globally. It’ll help brands to target more niche groups within their community, without relying on admins to set up work-related groups from their personal accounts – good news for social media managers! Facebook CEO Mark Zuckerberg has said that a focus on groups will help build a more tightly knit online community; this is another move towards his vision.

Snapchat’s ‘Snap Publisher’ gives brands more control over ads

Brands using Snapchat can now create bespoke ads in the platform, and target them without the need for a third-party. The ‘Snap Publisher’ tool, which has been tested with select US advertisers, allows brands to create, edit, launch and target creative in a single workflow, and is now available to businesses of any size looking to advertise on the platform.

This post courtesy of @lifeof.cody