TUESDAY TUNE-UP #310
Facebook brings ‘dark posts’ into the light
Data analysts rejoice! In response to the U.S. presidential election interference of last year, Facebook is putting an end to so called ‘dark posting’ of ads. This means that users will be able to click ‘View Ads’ from any brand Page and see what ads they are currently running – regardless of whether you’re a part of the intended audience. For political advertising specifically, you’ll eventually be able to see all ads that have been run for the past four years, how much has been spent and the total number of impressions! It’s unclear how much (if any) of this additional data will be available for other industries, but this could be a game-changer in terms of competitor activity research on social. The feature will roll out to Australia by mid-2018.
In an attempt to keep up, Twitter has announced a similar plan, and major internet companies have been called to Congress to give testimony as the federal government in America considers implementing new laws to force transparency around election ads.
Facebook and Instagram get into the spirit of Halloween
Facebook and Instagram are launching loads of spook-tactular features for Halloween tonight, with Facebook bringing new masks to Live videos, new text-only status backgrounds, frames for the camera and a haunted house game you can play in Messenger.
Instagram’s new Superzoom feature has crashed on to the content scene and is being hailed by some as the new Boomerang. It works by automatically doing a staggered zoom effect and overlaying dramatic music. Grab your nearest coworker and try it out for some instant comic genius.
Even more new tools for Facebook groups
Good news if you’re in charge of a Facebook group – they’ve just released a bunch of new features for admins. Admins can now write welcome posts that automatically tag new members. For groups over 250 people, moderators will get a cute little badge under their names. When you click their names, you can also see a group-specific mini-profile that uses publicly available profile data including mutual friends in the group and common interests/activities.
Now you can bring a friend onto your Instagram live stream
Instagram has added a feature that allows you to invite a pal to join you in a live stream. Basically, you can add in anyone who is watching your stream. If at any point you get sick of sharing the limelight, you can remove your guest (or add someone else) at any time, or they can also choose to exit on their own. You can share your live video to Stories when your broadcast has ended or choose “Discard” and your live video will disappear from the app as usual.
Twitter gets some fight back with renewed user growth
Some welcome news for Twitter as latest figures show that its monthly active users have grown by 4% year-on-year to 330 million, and also its quarterly sales have topped analysts’ estimates. CEO Jack Dorsey has worked to shift Twitter’s focus onto videos and live events, and he attributes the increases to his team making the platform easier to use, improving marketing, heightening global awareness, and dare I say it, allowing the President of the United States to use it for policy making and foreign affairs…
LinkedIn helps you manage messages with smart replies
Ever get so inundated with exciting job opportunities and marriage propositions that you just don’t have time to get through them all? If so, LinkedIn’s smart replies, could be the answer. They cleverly identify the type of response a certain message may require and give you three suggestions to pick from. Of course, sometimes only ‘I know you are, but what am I?’ will suffice, and if that’s the case, then you’ll need to type that out yourself.
Snapchat and Netflix launch Stranger Things AR experience
Congratulations to you if you managed the whole nine hours of Stranger Things season two this weekend, that is some impressive binging. If you’re not over it yet, there’s also a new AR experience on Snapchat that lets you explore Joyce Byers’ living room, get flung into the upside down and use a filter of Eleven’s signature nosebleed.
Locally, we helped Netflix launch Stranger Things at none other than the Sydney Opera House, where a bunch of lucky fans could experience scenes from the show, IRL!
KFC secretly followed 11 herbs and spices on Twitter…
… And waited for the world’s head to implode when they discovered it. So about a month ago, KFC secretly followed six men called herb and all of the five Spice Girls. Finally, a man who can only be described as an investigative GENIUS revealed this to the collective adulation of internet.
.@KFC follows 11 people.
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
— Edge (@edgette22) October 19, 2017
We Are Spooky
We went all out today, with outfits ranging from Salt Bae to an actual avocado. Jealous of our office culture? You know what to do.
This post lovingly brought to you by @jackjbreen.