Tuesday Tune-Up #343

A mural in Los Angeles made social headlines last week for being exclusive to “influencers.” As the story went, only people with 20K+ Insta followers or a verified account could access the mural. Photos circulated of a security guard guarding the entry, ready to knock us non-influential folk back. The mural depicted a pair of wings for people to pose in front of (then naturally, share on Insta) and was located in LA’s Sunset Strip. A sign out front of the mural asked Influencers to tag the account “Like and Subscribe” on Instagram and Twitter. Turns out, the whole thing was a clever marketing stunt for a show launching about, you guessed it, influencers! #gotcha

Have you ever Googled “how to sue someone?” Well now, you can sue the source itself! In a landmark case, Australian Milorad Trkulja has sued Google for defamation after images of himself appeared in search results for ‘Melbourne criminal underworld photos’ alongside photos of Mick Gatto and Chopper Read. Mr. Trkulja claimed the search results caused harm to his reputation and that Google did not remove the material when asked. The link between this man and the crime world stems from an incident involving a shooting at a restaurant. However, the crime was never solved. Google has not commented on the verdict yet. Read more about it here.  Meanwhile, have you Googled yourself lately? I suggest you do.

The Cannes Lions Awards have come and gone for 2018 (is it that time of year already?!), but not without some notable victories. This year, there was a tie in the Film and Outdoor categories, and a Grand Prix was awarded in all categories but one (Pharma). The popular ‘Nothing Beats a Londoner’ won in the Social & Influencer category, and Tide’s ‘It’s a Tide Ad’ tied in the Film category with P&G’s ‘The Talk.’ Which work was your favourite? Check out the other winners here.

Snapchat collaborated with artist Christian Marclay to create Sound Stories, an exhibition that used hundreds of thousands of public snaps to create five audio-visual installations. The idea came about after the company announced more than 3 billion Snaps were created on the app every day. While thinking of how to celebrate the milestone, someone suggested creating something inspired by Marclay’s artwork “The Clock,” which featured a 24-hour loop of video footage from film and TV shows.
This video gives a behind-the-scenes look into how Marclay developed the installations with his team. One of Marclay’s objectives for the installation was to make people “aware that they have a tool that they can use differently, maybe more creatively then they do.”