Tuesday Tune-Up #399
Privacy settings for Facebook Groups get a refresh
Facebook continues to support their big bet on groups with feature roll-outs. The latest update aims to make privacy settings more clear to users. Group membership will now be either public or private. Group discovery will be set to visible or hidden. Seems simple enough?
Pinterest launches its first Australian office
APAC is one of the platform’s fastest-growing regions, with 50% user growth over the past year. According to Pinterest’s country manager, Carin Lee-Skelton, they have already secured partnerships with Domain, Myer, Woolworths and Microsoft. She says “People go on Pinterest to try new things like outfit ideas, recipes, beauty looks, dream trips and even home remodels. As people come to Pinterest full of intent, businesses have a unique opportunity to inspire them to bring their ideas to life.”
We’ve launched a new blog series looking at cultural trends
This week, we’re exploring digital fandom, 30-50 hogs, the new rules of language and how Instagram filters are being used in the backlash against ‘real’ beauty. Get it here.
Facebook opens its AR effects tool, Spark AR, to all users
Over the past year, Instagram creators have run wild with innovative uses of the Spark AR platform, which allows you to build and upload your own AR creations (mostly playful selfie filters) to Instagram. We’ve watched enviously from the sidelines as most brands were on a firm lock out, but this week the tool has been made available to everyone on Instagram.
To support the wave of new filters likely to emerge over the coming weeks and months, Instagram will add a new ‘Browse Effects’ option to the end of its effects tray, helping users to discover and try new AR filters. Instagram is also introducing an Effect Gallery tab on artists’ profiles, letting creators display their work.
You can report fake news on Instagram – but they won’t take it down
In an incremental step towards responsibility for content on the platform, Instagram now allows users to report posts containing false information. The reports go to a team of fact checkers in the USA. If your report is actioned, the post will be hidden from Instagram’s Explore and hashtag pages. They won’t remove the posts, and followers of the accounts they’re posted from will still see the posts. So, it’s a small step, but it’s progress.
LinkedIn makes social selling even easier
Linkedin has recently integrated ‘Sales Navigator’, and it’s employee advocacy tool ‘Elevate’. Now, Sales professionals can share their companies curated content with prospects and customers directly from the Sales Navigator platform. By sharing content over time, the sales team can build trust and nurture prospects through the purchase funnel. According to LinkedIn, people who regularly share content are 45% more likely to exceed their quota.
Snap launches Spectacles, again
Let’s hope the third time’s a charm. Despite poor past performance, Snap – the parent company of Snapchat – has announced that it is launching Spectacles 3. Lol. Along with a luxury makeover, 4GB of storage, a second camera for better AR capabilities and four microphones, the ‘limited release’ Spectacles come in either Carbon (Black) or Mineral (Rose Gold). To round out the luxury revamp, the new Spectacles also have a new flat leather case which will recharge your glasses in 75 minutes.
But it’s still creepy to wear camera glasses, right?
Twitter plans to remove third-party data from its ad-buying system
Twitter has announced plans to remove outside data sources from its ad-buying system. From early next year, the company will end its integration with outside data suppliers and require advertisers to buy data on their own. The social network has also reserved the right to approve the data sources that marketers choose.
Verizon sells Tumblr to WordPress owner, Automattic Inc
According to The Wall Street Journal, Verizon has agreed to sell Tumblr to WordPress owner Automattic Inc. for less than USD3 million, according to Axios – a far cry from the USD1.1 billion Yahoo paid for it in 2013. Commenting on the future of the platform in an interview with The Verge, Automattic CEO Matt Mullenweg said he wants Tumblr to bring back the best of old-school blogging.
Post written by Clea Newson, with additional content by Lauren Underwood