If headlines have told us anything during the first half of 2020, it’s that we’re living in unprecedented times. But how unprecedented are they really? What aspects of this experience have been felt by generations before us? And how much will they really shape people, behaviour and culture moving forwards?
Hosted by Chief Strategy Officer, Mobbie Nazir and Global Head of Cultural Insights, Lore Oxford, Unprecedented? is a new webinar series from We Are Social’s global network. Focusing on how we stay connected, entertained and informed, we explore how Covid-19 is changing the way we behave online, and what it means for brands – not just in the coming months, but in the long-term.
PART 1: HOW IS COVID-19 CHANGING THE WAY WE CONNECT?
Thursday 23rd July 2020, 6 pm AEST
Is Covid-19 really driving unprecedented changes in the way we connect? Or is it acting as a catalyst for trends we’ve already seen? From new family dynamics to mobilised fan communities, we explore the impact Covid-19 is having on digital communication, and discuss what the implications will be for brands in the coming months.
Join us on Thursday 23rd July for the first instalment of We Are Social’s latest webinar series, where we will be discussing which of these communication behaviours are likely to impact brands in the short and long-term.
PART 2: HOW IS COVID-19 CHANGING THE WAY WE STAY ENTERTAINED?
Thursday 30th July 2020, 6 pm AEST
Is Covid-19 really driving unprecedented changes in the way we stay entertained? Or is it just triggering temporary behaviours in time of uncertainty? From entertainment as escapism to the rise of live, we explore the impact Covid-19 is having on entertainment media, and discuss what the implications will be for brands in the coming months.
Join the second instalment of ‘Unprecedented?’ on Thursday 30th July. This session will unpick the way we are consuming entertainment media as a result of Covid-19.
PART 3: HOW IS COVID-19 CHANGING THE WAY WE GET INFORMED?
Thursday 6th August 2020, 6 pm AEST
From informative Instagram carousels to healthcare experts-cum-influencers, we explore the impact Covid-19 is having on how we source information online, and discuss what the implications will be for brands in the coming months.
Join us on 6th August for the third and final instalment of this webinar series where we will be discussing whether Covid-19 really is driving unprecedented changes in the way we get informed or whether it’s acting as a catalyst for behaviour changes we’ve already seen.
