We Are Social’s Tuesday Tune Up

Kyle Loretan

Musk Teases Higher Priced Twitter Blue Subscription With No Ads

Musk tweets “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks. Also there will be a higher priced subscription that allows zero ads.” The Twitter Blue subscription currently goes for $7.99/month, promising 50% fewer ads, however this feature has yet to roll out. With Twitter’s lack of a communications team, we aren’t sure when we’ll get an update on the launch of the ad-free tier. The existing Blue subscription includes perks like the blue checkmark, the option to undo tweets, the ability to upload longer videos, a reader mode for threads and a prioritized ranking in conversations. For avid Twitter users, no ads could be tempting – but will it be what turns around Twitter Blue’s subscriber numbers?

YouTube Will Provide More Context on Policy Violations with Two Updates

YouTube plans to provide timestamps for Community Guidelines violations, along with a new Guided Resolution Flow to address any concerns. Creators have been concerned about recent policy updates, but with this new process they will be able to see exactly when violations occur in their videos and which specific policy is in question. They will have the option to appeal or can remove the segment in order to keep their video up and regain monetization status. The new Guided Resolution Flow will provide even more context for users to understand the violations and steps on how to move forward with their content. YouTube currently has enlisted select creators to utilize these options, but plans to expand soon. 

Twitter is Now Accepting Community Notes Contributions From Four More Countries

Community Notes, the Twitter fact-checking program, is now open to contributors in the UK, Ireland, Australia and New Zealand, and Twitter has stated that it’s expanding the contributor base by 10% per week by onboarding new individuals to the program. The goal for Community Notes is to allow users to provide more context to tweets via links and reports. It’s been widely used to debunk or correct claims made in popular or viral tweets, and although the feature seems to be quite beneficial, there’s still some work to be done. There have been complaints about the requirement of having a trusted network provider, as it will flag users as ineligible, but Twitter doesn’t currently have a public list of trusted carriers. We’ll stay tuned for an update on this process.

ChatGPT Users Report $42/Month Pricing for ‘Pro’ Access

OpenAI stated it’s exploring ways to monetize its AI chatbot ChatGPT, allowing users to sign up for early access to ChatGPT Pro. It hasn’t been confirmed if this is an official test yet from OpenAI, but earlier this month they stated that “This is an early experimental program that is subject to change, and we are not making paid pro access generally available at this time.” Users have taken screenshots showing with Pro access you get a faster response speed, more reliable access, and priority access to new features – whatever those may be. 

WhatsApp Plans to Let Users Send Photos in Original Quality

Code has recently been discovered in the latest beta version of the Android app for WhatsApp that allows users to send photos at their original size and resolution. Images are currently compressed when being sent, even when using the different ‘automatic’, ‘best quality’, and ‘data saver’ options. This new feature is under development and not available to all beta testers, and the release timeline is still pending.

TikTok’s 2023 Marketing Calendar

TikTok has published a new 2023 marketing calendar, highlighting a range of key celebrations and events happening quarterly that could help you map out a better approach to your planning. The overview includes tips, a campaign planner segment, and pointers!