We Are Social’s Tuesday Tune Up
X’s will use public data to train AI models
Instagram is testing 10 minute Reels
Instagram is internally testing the ability to create Reels that are up to 10 minutes in length, following in the footsteps of rival TikTok that increased video limits from 3 to 10 minutes last year. This feature would allow creators more time and flexibility when filming things like tutorials or cooking videos, for example.
TikTok’s ‘Effect House’ exits beta
TikTok’s AR development platform “Effect House,” has officially exited beta. Creators can now download Effect House 3.0, which allows them to build AR effects for use in the TikTok app. After downloading, creators will join TikTok’s official Effect House community on Discord, where they can be kept up-to-date on the latest events and challenges, office hours, and connect with other effect creators. Since launching version 1.0 last year, effects made by Effect House’s community of creators has equated to over 400k, inspiring more than 21 billion videos, with around 8.6 trillion views globally.
X to allow paid political ads, lifting Twitter’s earlier ban
X has confirmed it’s lifting its ban on paid political ads, staying true to its commitment to “freedom of expression”. The company had originally banned such ads back in 2019, claiming at the time that “political message reach should be earned, not bought.” In January, X relaxed restrictions on “cause-based advertising”, but the move to lift the ban entirely appears to allow election campaigns and political groups to run advertisements in favour or against particular candidates.
Meta may offer paid subscriptions to avoid ads
Meta may allow Instagram and Facebook users in Europe to pay to avoid ads in response to European Union policies and court rulings to restrict Meta’s data-collection practices. Anonymous sources have said that paid users will not see ads in the apps, which could help Meta fend off privacy concerns and other scrutiny from the European Union.
In other news
X is now letting paid users hide their likes 👍YouTube Music gets more social, adding comments to the ‘Now Playing’ screen 🎵Instagram’s latest test lets creators highlight comments in their stories ✨