Some good news to share today. We are stoked to be appointed as eBay Australia’s social and influencer marketing agency of record!
We will work closely with the online marketplace to do what we do best: elevate the brand’s social presence across TikTok and Instagram, as well as in partnership with local creators, continuing to build their audience, drive community engagement and activate retail moments across their many categories–including pre-loved fashion, trading cards and car parts and accessories.
We love their brand platformEveryone Has a Thingso as part of our remit, we will review eBay’s organic social and influencer strategy to align with it.
Suzie Shaw, CEO of We Are Social Australia, commented on the appointment: “We’re excited to join forces with an iconic, community-driven brand like eBay, bringing our 15 years of social, influencer and culture-first expertise to their wonderful agency village. When we started working on the pitch, we came across a great quote that said, ‘If it’s trending in Australia, it’s trending on eBay’ which is so true and presents a really great role for social to play.”
Zannie Abbott, Head of Campaigns and Comms, eBay Australia, commented, “Partnering with We Are Social marks an exciting new chapter for eBay Australia as we look to deepen our connection with our enthusiast buyers through innovative and engaging organic social content. With 25 years in Australia and millions of Aussies using eBay every month, our brand is truly ingrained in pop culture. We Are Social’s expertise in social and influencer marketing aligns perfectly with our vision to not only stay at the forefront of trends but to actively shape them.”
We look forward to working with the eBay team and the rest of the agency village to deliver ideas worth talking about.
