Our Insights

Snapchat brings back Bitstrips, Meta shuts down Spark AR Studio, Instagram adds comments to Stories and more social media news.

In September, We Are Social will be launching a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we preview one of the five trends that will feature - Influential Allies.

Instagram adds music to user profiles, TikTok partners with 2024 Paralympic games, LinkedIn rolls out new video carousels, and more social media news.

In September, We Are Social will be launching a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we preview one of the five trends that will feature - Extreme Influence.

We Are Social's Next Gen Influence report is out in September. Preview one of the five key trends that will feature in the report - Right to Reinvention.

Instagram updates creator metrics and tests a new "friend map" feature, X removes ads for Premium+ subscribers, TikTok announces two partnerships and YouTube trials new ad format for live streams.

Meta expands its AI Studio in the US, Threads adds trending topic labels, Instagram tests Notes filter on Reels and more social media news.

Our new Digital 2024 July Global Digital Statshot Report – published in partnership between Meltwater and We Are Social – delivers plenty of impressive numbers and trends, together with a rich selection of insights into how the world’s digital behaviours are evolving.