Our Insights

As seen in Campaign, we have appointed Rachel Rakowski as Global Head of Gaming. In this blog, Stefano Maggi, Regional Lead for EU, explains how the We Are Social Gaming team is ready to take social gaming to the next level for brands.

This week’s social media news includes Instagram testing new features for recommended posts and transparency tools, Snapchat launches a new generative AI feature for paid subscribers, and more!

Nathan Pillot, Strategic Planner at We Are Social Paris, explores the phenomenon of Esports and the opportunity it creates for brands to form innovative partnerships.

We've rounded up all the information you might've missed from our recent report - Rethinking Value During a Cost of Living crisis. Hear about our event and webinars, as well as a recap of trends from the report.

We've got you covered with all this week's social media news, including TikTok testing an in-app AI chatbot, Instagram allowing for ads in search results via Marketing API, and more.

Dive into this week's roundup of social media news, including Instagram launching ‘Collaborators’ in broadcast channels, TikTok's Effect Creator Rewards, and more.

This week's Monday mashup is live! Have a read for all the latest social media news form the past week.

Ottavio Nava, EU Regional Lead at We Are Social, explores the new ways Gen Z are using social media search options over other more traditional search engines. Googling is an essential habit for many people. It has been that way since the term first became a verb back in 2006. But for the TikTok generation, […]