Our Insights

Today we launched The Feed, an editorially-led Instagram publication tracking digital culture and trends on a global scale. Follow here, and read on to find out more. When people think about digital culture, viral fame is often the first thing to come to mind: jumping on the latest album drop from Drake, or getting in […]

Australian High Court ruling makes Facebook page owners liable for defamation, Twitter launches invite-only Communities and Facebook launches Ray-Ban smartglasses. Plus, all the latest social news in our Tuesday Tune-Up.

Twitter launches Super Follows and Safety Mode, Facebook enters the fantasy gaming market and YouTube celebrates a subscriber milestone. Plus, the latest social news in our Tuesday Tune-Up.

LinkedIn retires Stories, Instagram launches ads in Shop tab and TikTok expands Shopify partnership. Plus, the latest social news in our Wednesday Wrap-Up.

In the last in their three-part gaming series, GWI's Trends team looks at the competitive world of esports, how fans compare to other gaming audiences.

Reddit launches TikTok-style video feed, Twitter launches redesign and Instagram extends anti-abuse features. Plus, the latest social news in our Tuesday Tune-Up.

WhatsApp launches disappearing content, YouTube Shorts launches creator fund and TikTok tests Stories. Plus, the latest social news in our Wednesday Wrap-Up.

Instagram increases Reels' runtime, Facebook confirms smart glasses are coming and Ariana Grande headlines Fortnite concert series. Plus, the latest social news in our Tuesday Tune-Up.