Samsung ‘EMails I Can’t Send’ Technology Samsung Australia
The Brief
Spotlight the capabilities of the Galaxy S23 Ultra’s Super Zoom functionality and demonstrate its capacity to capture distant scene with breathtaking precision, to excite the elusive Gen Z consumers.
OUR INSIGHT
Fans are always looking to bridge the gap between themselves and their favourite artists. They crave authentic connections and meaningful interactions with the personalities they admire, whether through attending live performances, engaging with content on social media, or participating in fan communities.
The IDEA
To highlight the Galaxy S23’s SuperZoom feature, we teamed up with global pop star Sabrina Carpenter to create an interactive tour documentary. Using the Galaxy S23 Ultra, we redefined the traditional tour documentary format by putting fans at the centre of her North American tour.
The documentary featured Sabrina’s North American leg of her first global tour for her emails i can’t send album, showcasing her hectic schedule, behind-the-scenes antics, and rehearsals.
Through an international casting call, several superfans were chosen to join Sabrina on tour. Armed with the Galaxy S23 Ultra, they captured intimate moments, stunning visuals, and electrifying performances that are typically hard to achieve with standard phone photography.
We compiled the footage into a documentary, offering fans unprecedented access to Sabrina’s journey, performances, and behind-the-scenes moments, all captured in exquisite detail with the Galaxy S23 Ultra’s advanced camera technology.
RESULTS
Reaching the audience
The documentary captivated audiences with 6M impressions.
Driving Product Awareness
The documentary clocked over 15,000 minutes watched.
POSITIVE AUDIENCE SENTIMENT
Over 2,000 relevant comments with 87% positive sentiment