Zip ‘Can I Zip It?’ Financial Services Zip Australia
The Brief
Buy-Now-Pay-Later brand Zip needed to grow their brand awareness and to get Millennials to see their latest product, Tap & Zip, as an easy way pay everywhere, everyday – grabbing a coffee, filling up at the pump, or picking up the groceries.
OUR INSIGHT
Millennials want everything now: entertainment, food, shopping, experiences. The only thing holding them back is not having their paycheck, now. Zip allows them to have their money now and pay for it later, so that they can get more of what they want.
The IDEA
We brought together top Australian celebrities and influencers, and a truly iconic track, for ‘Can I Zip It?’. The campaign celebrates Zip as the most widely available BNPL service through a series of talent-led films featuring a catchy rework of the 90s anthem ‘Can I Kick It?’, running across OOH, radio and social media.
Our influencers helped to demonstrate the ease and use cases of the Tap & Zip product across many retail categories, driving salience at the point of purchase.
The campaign stretched across OOH (billboards, transit, retail), radio, online audio, online video and social (Facebook, Instagram and TikTok).
RESULTS
Driving brand awareness
Brand awareness grew by 6pt to 77%, outperforming the main competitor.
Piquing the audience’s interest
The campaign generated a 42% search uplift on YouTube
Building the brand
Can I Zip It? generated a whopping +21% brand lift on TikTok, vs vertical benchmark of 5%.
AS SEEN IN THE MEDIA
Mumbrella, 31 Mar 2021
Sport and TV personalities feature in ‘mobile-first’ Zip brand campaign
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Campaign Brief, 31 Mar 2021
Zip Tells Australia It Can Tap & Zip Everywhere In New Brand Campaign Via We Are Social + Facebook
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Branding in Asia, 1 Apr 2021
Nick Kyrgios and Others Ask, “Can I Zip It?”(Spoiler: Yes, You Can)
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