Associate Director, Content & Community

The role

THE ROLE

We are looking for an Associate Director, Content & Community to join our growing Creative Strategy team. This is a team of curious, culturally connected thinkers with a passion for social, where audience behaviours, platform intelligence and creative ideas come together to move brands forward.

This is a client-facing role for someone who loves turning business challenges into compelling social-first strategies and creative opportunities. They know their platforms, keep their finger on the pulse of culture, and believe great strategy should inspire great work. Creative briefs are their love language, and a good brainstorm is their happy place.

WE ARE 

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX.
• Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn). 
• From carbon offsets to community kitchens, we’re passionate about making a difference. 

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro  

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. 

WHAT YOU’LL DO

• Lead social strategy development across clients, translating business objectives, audience insights and brand priorities into compelling social-first strategies and creative opportunities.
• Develop actionable content pillars, editorial frameworks, campaign strategies and channel plans that guide creative execution.
• Apply deep platform expertise to ensure strategies are native to each channel, reflecting evolving behaviours, formats and opportunities.
• Identify cultural trends, audience behaviours and emerging conversations to uncover meaningful opportunities for brands.
• Translate research, social listening and performance insights into strategic recommendations, creative briefs and ideas.
• Partner with Creative and Influencer teams to develop distinctive, culturally relevant work grounded in strong strategic thinking.
• Own strategic delivery across multiple projects and accounts, ensuring the quality and consistency of all outputs.
• Lead newsroom and planning processes, connecting cultural intelligence, platform opportunities and brand priorities to drive proactive storytelling.
• Identify paid social opportunities, formats and placements that amplify creative ideas and strengthen campaign effectiveness.
• Build trusted client relationships, confidently presenting recommendations and influencing strategic decision-making.
• Establish meaningful objectives and success measures, using performance insights to continuously improve creative and strategic approaches.
• Apply AI tools to accelerate research, uncover insights and enhance strategic thinking, creative development and ways of working.
• Mentor and develop junior talent through clear direction, constructive feedback and ongoing coaching.

Requirements

• 6–8 years of experience in social, creative or digital strategy, ideally within a creative, social or integrated agency.
• Proven experience developing social-first strategies, channel plans, content frameworks and creative briefs.
• Strong knowledge of social platforms, including Instagram, TikTok, YouTube, Meta, X, Reddit, Snapchat and emerging channels.
• Experience leading integrated campaigns and always-on social programmes from strategy through to execution and measurement.
• Strong cultural awareness and an instinctive understanding of internet culture, online communities and emerging trends.
• Proven ability to manage multiple clients, projects and competing priorities while maintaining high-quality output.
• Experience mentoring or coaching junior team members and supporting their professional development.
• A proactive, solutions-oriented mindset, with the confidence to challenge thinking and push work further.

Benefits

WHY SHOULD YOU JOIN OUR TEAM?

At We Are Social, we don’t just offer a job—we offer a creative career in an agency that moves at the speed of culture. Here’s what you’ll get:

• We are the first, largest, most awarded socially-led creative agency in the world, connecting you to 1,300+ like-minded professionals around the world
• An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous vacation starting at 3 weeks + 1 extra week during the summer and over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated private wellness room (in select offices)
• Regular team social events – holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! We are obsessed with learning and being better humans
• In-house learning & development sessions and annual career and growth conversations
• Access to internal network of opportunities across all agencies
• Focus on developing and recruiting BIMPOC Talent
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist, guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and holistic array of other health and wellness resources to support you and your family.

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes We Are Social what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

Let’s do cool stuff together. Apply now!

We’re part of the Plus Company – the Entrepreneurial Network!

Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.

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