Blog - We Are Social UK

Think Forward 2025

Featured | 17 Oct 2024

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it. Now in its 10th year, Think Forward 2025: The Liveable Web will land this November.

Next Gen Influence

Featured | 10 Sep 2024

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Digital 2024

Featured | 31 Jan 2024

Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

We Are Social’s Monday Mashup #697

Instagram downgrades quality of unpopular posts, YouTube adds Polls to Shorts, social gets spooky for Halloween, and more social media news.

Digital 2024 October Global Statshot Report

Another quarter for big online milestones. Here, Kepios founder Simon Kemp takes us through the updates in our latest Digital 2024 report.

We Are Social’s Monday Mashup #696

Meta brings AI to the big screen, YouTube combats deepfakes with new content disclosure labels, Instagram tests new tab to keep track of your favourite posts and more social media news.

The end of an era: Nathan McDonald steps down from We Are Social

We Are Social’s co-founder and Group CEO, Nathan McDonald, has stepped down from the agency after 16 years of leadership. Here, he shares his thoughts on the journey of We Are Social.

We Are Social’s Monday Mashup #695

This week, we see Meta offering brands more control over their ad interactions, and X rewarding its top users for interacting with one another, as well as some weally good TikTok trends.

We Are Social’s Monday Mashup #694

Meta revamps Facebook for Gen Z users, YouTube releases updates for Shorts, Meta unveils new AI video tool, and more social media news.

The Feed: Brain rot comedy, #Fridgescaping, the return of hyper-curated content, and more

We're diving into the The Feed with trends including the TikTok duo finding the joy in brain rot, creators sharing the aesthetic arrangements of their fridges, the resurgence of flat lays, and more.

We Are Social’s Monday Mashup #693

Meta AI can now talk back to you, X makes changes to its block feature, Meta gives its VR Avatars a makeover and more social media news.

How brands are embracing creator partnerships and mastering the art of being ‘very online’

Earlier this month, We Are Social launched a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we explore one of the five trends featured – Credible Creativity.