Our Insights

Threads tests new video ads, TikTok upgrades its ad tools, Snapchat launches AI-powered ad tools, and more social media news.

Last week, our Digital & Social Summit returned, hosted by our teams across the globe and our expert guest speakers. All six talks are available to watch on demand now.

Meta launches AI assistant app, Pinterest upgrades image search, X rolls out 4K videos, and more social media news.

It’s that time of month! Feast your eyes on this month’s Influencer Chronicles. From Justin Bieber’s cryptic random birds posts to launch his new brand, to Instagram’s new editing app, and this month’s tea featuring Mariah Carey joining her son's Twitch stream, and Katy Perry facing criticism for her space mission. Read on for the latest Influencer news.

We’re back with the new Digital 2025 April Global Statshot Report – published in partnership between Meltwater and We Are Social - containing a wealth of new data. Here, Kepios founder Simon Kemp takes us through the updates.

TikTok tests footnotes, Instagram launches "Blend" feeds, TikTok experiments with reviews feature, and more social media news.

This week, Instagram tests password-protected Reels, Threads allows users to follow their favourite X creators, Bluesky adds new features, and more social media news.

Our Digital & Social Summit is back! For the second year running we will be holding a week-long series of online events starting on Monday 28th April. Today we've announced our final set of talks - check them out.