The Digital Majlis: Why 2026 is the year GCC brands must earn their way in
Aurelien Fonteneau
For centuries, influence in the GCC has been shaped inside the Majlis: a trusted circle where information is filtered, debated, and validated before it spreads.
In 2026, the Majlis is no longer just physical, it has gone digital. The Digital Majlis is where attention has moved: private group chats, Close Friends lists, and invite-only servers. As public feeds become saturated and algorithmic perfection floods timelines, influence isn’t disappearing: it’s retreating to spaces built on trust, not visibility.
