digital 2025
Your ultimate guide to the evolving digital world
Our Digital 2025 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.
In a bumper year for digital milestones, Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social and influencer.
The Digital & Social Summit 2025
This April, we will be running a week-long series of events where we’ll explore the key themes in the Digital 2025 report in more detail. Featuring perspectives from expert speakers, and hosted by our offices across the UK, Europe, Asia and North America, we’ll be discussing the shifts in the data, and the behaviours driving these changes.
Statshot reports
July Statshot
ChatGPT averaged over 5 billion monthly visits in Q2 2025, with 37% of Gen Z internet users using the platform in the past month. Social media adoption continues to rise, now reaching over 65% of the global population and Facebook is the worlds most-used platform. Learn more in our Digital 2025 July Statshot Report.
THINK FORWARD 2025: THE LIVEABLE WEB
Special ReportOur annual trends report unpicks the complex web of digital culture and behaviour and explores the role brands can play in shaping it.
