This week, YouTube has launched a host of new AI tools that will make creating content a lot easier and Snapchat are letting us live out our pop star dreams with its chat-to-song generator.
Meanwhile, while we’ve all been guilty of taking a quick look at our ex’s IG stories, Channing Tatum has been accused of ALLEGEDLY taking it quite a bit further with a secret burner account. Read on for more social media news.
YouTube unveils new AI & creator features
Image credit: YouTube
YouTube has announced a suite of new features, including conversational feed creation, episodic Shorts Series to make the most of micro-drama trends, and AI-powered editing assistants integrated with Google’s Gemini Omni model. The platform is also rolling out real-time live auto-dubbing in English and Spanish, expanding multi-thumbnail testing, and launching new AI tools within YouTube Studio to help creators draft pitch proposals for brand partnerships.
Snapchat has introduced new generative AI features to its app, including a “Chat to Song” tool that lets users generate audio tracks and musical snippets directly from text prompts inside chat threads.
X Livestream API has been rebuilt from the ground up.
Your entire broadcast lifecycle on X can now be powered by our API: go live, schedule broadcasts, run and moderate chat, and get live events for alerts and overlays. Available now. 🚢 pic.twitter.com/P7emVVZ3kJ
X has launched an updated livestream API to improve video broadcasting and third-party integration. The new API lets creators and brands use external streaming platforms to schedule broadcasts, manage persistent RTMP feeds, and moderate live chats with options to mute or kick out viewers.
Meta introduces Threads-specific business permissions
Image credit: Threads
Meta has added new access controls to Meta Business Suite, letting brands grant team members access specifically to manage Threads accounts – without giving them full permission to link Facebook Pages or Instagram profiles. The update helps businesses delegate community management tasks without exposing all social credentials.
Pinterest has launched “predictive performance optimization” tools designed to auto-allocate ad budgets toward high-intent shoppers. The algorithmic feature analyses user intent signals and visual search trends in real time to help advertisers drive higher conversions and return on ad spend.
