Our Insights

Meta AI can now talk back to you, X makes changes to its block feature, Meta gives its VR Avatars a makeover and more social media news.

Earlier this month, We Are Social launched a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we explore one of the five trends featured – Credible Creativity.

Snapchat revamps app with video and AI features, YouTube launches AI feature for video ideas, the return of Emoji Pong on Instagram, and more social media news.

We Are Social has launched a special FMCG edition of ‘Next Gen Influence’. In this blog, we outline the key trends from our report whilst highlighting some FMCG-friendly creators that are embodying them.

Earlier this month, We Are Social launched a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we preview one of the five trends featured – Relatable Realism.

TikTok tests editing options for uploaded videos, X is working on separating DMs from the rest of its app features, Meta can now use public posts for AI learning in the UK, and more social media news.

We Are Social will be taking to the DMEXCO stage to present the first exclusive deep dive into its latest report, Next Gen Influence. Here, learn more about the report and what to expect at the event.

Next Gen Influence is here! In this blog, Mobbie Nazir outlines the trends from the report that are impacting the creator landscape and highlights some of the creators who are driving them.

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.