This week, social platforms are adding a personal touch with Threads introducing custom feeds, Instagram enabling algorithm resets, and Meta launching new Messenger features for easier connections.
Meanwhile, SNL’s beloved star Domingo is making waves on TikTok, teaming up with social’s favourite pint-sized pop star. Plus, people across social are trying to prove that, ultimately, they’re just chill guys, while others are “holding space” for Defying Gravity. Read on for more social media news.
Threads tests AI-powered post summaries
As Bluesky users continue to soar and X introduces more AI features, Threads is stepping up its game by announcing that it will begin testing AI-powered post summaries. Starting in the U.S., users will find these summaries in the app’s “Trending Now” section. Threads is also expanding its trending topics feature and has launched custom feeds.
Not that into baking post-lockdown but still finding your feed filled with banana bread loaves? Well, Instagram is testing a feature that lets you start fresh and retrain the app’s algorithm. However, Instagram head Adam Mosseri has cautioned that this is a complete reset, warning: “It’s going to make your Instagram much less interesting at first.” So, be careful—don’t go resetting your Instagram every time you stumble across a picture of your ex…
Meta is introducing HD videos to Messenger, along with background noise suppression and voice isolation to improve call clarity and quality. Additionally, you can now leave audio or video messages if someone doesn’t answer your call.
Last week we launched our annual trends report, Think Forward 2025: The Liveable Web. Powered by We Are Social’s Cultural Insights team, the report dives into the five key trends set to shape social over the next 12 months and what this means for brands.
