This week, Threads has launched some much-anticipated metrics tools, and X has finally stopped gatekeeping its AI chatbot, Grok. Meanwhile, Wicked continues to flood our FYP with yet another TikTok challenge. Plus, trauma dumping reaches new levels with Pepe the King Prawn. Read on for more social media news.
Threads launches new insight tools
Image credits: Meta
Threads is testing a bunch of new changes to the insights feature, giving users a better understanding of how individual posts perform. Previously, insights only provided an overview of engagement across all posts. Now, the platform lets users break down metrics for each post, giving a more detailed look at content performance.
Image credit: Photo by Jaque Silva/NurPhoto via Getty Images)
Grok, X’s AI chatbot, is now available to all users. Those without a Premium subscription can ask 10 questions every two hours, generate images with its new Aurora feature, analyse posts for context, play with the “Unhinged Fun” mode, and more.
YouTube has previewed its upcoming ‘Inspiration’ feature, which provides AI-generated suggestions for thumbnails and titles, as well as guidance on the types of content you should focus on creating to maximise engagement.
Meta is updating its Broadcast Channels on Instagram, making it easier for creators to engage with their followers. Previously, viewers could only read and emoji react to Broadcast Channel messages. Now, creators can opt for viewers to reply to their posts and respond to others. Creators will also be able to share prompts on the Channel to start conversations.
