We Are Social’s Monday Mashup #732

Mashup

This week, Instagram has made even more improvements to its Edits app and has expanded its Trial Reels to more users. And, what’s trending online is becoming a priority for platforms, with YouTube and X both adding new trend-tracking features. 

Meanwhile, Beliebers are standing on business as Justin Bieber announces his new album. Boyfriends of TikTok are being put to the test, and influencers are turning mini bags into big trends over on IG. Read on for more social media news. 

Instagram makes more improvements to Edits

Image credit: Edits

Instagram has added new features to its video editing app, Edits. Firstly, within insights, you can now see more information on the accounts reached and can filter by likes, comments, and saves. The app also now has a new feature to enhance voices and reduce background noise in clips. And Meta has been working on an improved sharing UI, meaning you can now share Edits videos in more places.

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Instagram expands Trial Reels

Image credit: Instagram 

Instagram is expanding Trial Reels to more users after launching the feature with selected users late last year. ICYMI, Trial Reels are Reels that are shown to a selection of users who don’t follow your profile and can give you early insight into how well the Reel will perform. To qualify for the feature, you need to have at least 1,000 followers and have a public account.  

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YouTube gets rid of its Trending pages

Image credit: YouTube Charts

YouTube is introducing YouTube Charts in place of its Trending page and Trending Now lists. Rather than having all content in one big list, popular content will now be broken down into different categories. The new charts include Trending Music Videos, Weekly Top Podcast Shows, and Trending Movie Trailers. YouTube plans to add more content categories in the future.

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YouTube cracks down on AI content 

Image credit: YouTube

YouTube has updated its creator program, putting heavy limits on AI-generated content, cracking down on creators’ ability to generate revenue from “inauthentic” content. There was concern among creators that the update would prevent being able to monetise on reaction videos, but YouTube Head of Editorial & Creator Liaison Rene Ritchie reassured that the change is a “minor update” to YouTube’s policies and should not impact monetisation.

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Meta adds new content management features

Image credit: Meta 

Meta has added some new features to its content management API. Firstly, it has added a ‘recommended creator content’ in its Ads Manager, which will give brands AI-generated recommended creators based on their target audience. And, it is now much smoother to post your Instagram content to Facebook directly from third-party tools.  

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🔥Trending this week 🔥

👑 Princess treatment or bare minimum.

🌸Creators are adding a centralised sticker to their Instagram collages

🔥 Justin Bieber has come back with a bang.

👜 Mini influencers are turning small bags into a big trend.

🥊 When Chris Eubank arrived for his son’s fight months ago, he probably didn’t expect it to become the sound of lads’ holidays.

In other news

🦋 BlueSky adds custom notifications.

📈 X adds trending topics to the For You feed.✍️ TikTok launches its own font