This week, Meta is bringing its AI assistants to Edits to help decipher metrics and come up with new creative ideas. YouTube gives us a sneak peek of its new conversational AI tool and Instagram has released a refreshed set of tips of making the best Reels.
Meanwhile, Hilary Duff reminds us just what dreams are made of with a trip back to Rome’s Trevi Fountain. Read on for more social media news.
Meta Brings AI Creative Assistants to ‘Edits’
Image credit: Meta
Meta is continuing its push into integrated AI by rolling out an AI assistant within its standalone Edits video editing app. Tapping the chat icon will bring up a creative assistant that combines your account’s specific performance metrics (retention, views, likes) with broader platform trends and audience comments to suggest creative edits and content recommendations directly in-stream.
YouTube previews conversational editing for Shorts
Image credit: YouTube
At its recent showcase, YouTube previewed prompt-based video editing powered by AI inside the Shorts composer and YouTube Create app. Creators can use plain-language instructions (such as “match edits to the beat” or “find a perfect loop point”) to stitch clips, adjust typography, and add effects without having to navigate complex timelines manually.
Creators and brands can now boost live streams directly within the Instagram composer before going live or by scheduling a boost at least two hours in advance. These ads run exclusively while the broadcast is active, displaying across Feed, Stories, and Reels to drive live viewers in real time.
TikTok has updated its agency partner structure to award official Agency Partner and Premier Agency Partner badges. Over 600 global partners across creative, tech, and measurement will be badged based on proven operational standards, campaign performance, and certified platform expertise.
Meta has unveiled the Meta Enterprise Platform, aimed at driving corporate adoption of Meta’s AI products, including its Muse agents, Muse API, and Muse Code offerings. Led by former MongoDB CEO Chirantan Desai, this aims to help businesses integrate AI into internal operations and customer-facing workflows.
Instagram published a fresh edition of its “Tips and Tricks” guide focusing on Reels creation and distribution.Highlights include duration guidelines (3–15 seconds for trends/transitions, 15–60 seconds for tutorials, up to 3 minutes for deep storytelling) and strategies for leveraging text overlays alongside captions.
