This week, AI assistants are here to help! Meta has launched a whole suite of AI tools including new capabilities for its AI Business Assistant. TikTok has rolled out its AI shopping assistant and X has created an AI ad creation suite to help beginners get started.
Meanwhile, can’t get your head around those brain rot phrases? Well, time to study up. Merriam-Webster has added over a thousand new words to their dictionary, including Looksmaxxing, cuffing season and Sunday scaries. Read on for more social media news.
Meta debuts AI-Powered creative tools
Image credit: Meta
Meta has announced an extensive suite of AI updates and tools at Advertising Week. Key updates include giving advertisers the option to upload strategy documents and brand voice guidelines to train Meta’s AI Business Assistant and use the assistant to adjust ad budgets, update targeting criteria, and build campaign assets via conversational prompts. The Advantage+ creative tools will now automatically turn static product images into short-form videos. Meta has also partnered with Shopify, PayPal, Stripe, and Adyen to enable direct product checkouts within Messenger and Meta AI conversations.
Meta’s Threads has officially launched Gems, an automated system designed to recognise and highlight high-performing public posts and direct replies that drive meaningful conversations. Using an algorithmic model, the platform scores content based on three core pillars: Perspective, Discussion and Originality. When a post qualifies, the creator receives a notification and earns an in-stream badge to spotlight their content as a primary conversation starter.
TikTok has launched new e-commerce options with a native AI shopping assistant and one-click checkout. The interactive assistant helps users with product discovery, sizing questions, and personalised recommendations, allowing users to make instant purchases directly within the video feed via “Buy Direct.”
YouTube Shorts algorithm prioritises original content
Image credit: YouTube
YouTube is making an update to its Shorts recommendation engine aimed at prioritising original creators. Under the updated spam policy, channels that re-upload third-party content without adding substantial value (such as original commentary, unique storytelling, or transformative editing) will see their distribution reduced in the Shorts feed.
Just unveiled at @advertisingweek New York 🚀
Introducing X Lift, our new AI-powered ads product bringing together our three core pillars of speed, scale and intelligence. Simplify campaign setup by setting your destination and goal and watch your business grow. https://t.co/amv0yYo2vb
X has introduced an AI ad creation suite designed to lower the barrier to entry for advertisers. The tool automatically generates ad copy, optimises creative variations, and sets targeting parameters based on landing page URLs.
Bluesky has announced plans for custom web domains, formally applying for a .bsky top-level domain. This will give users and brands a verified, portable identity across the open web without needing profiles on centralised servers.
📖 Merriam-Webster has added over a thousand new words to their dictionary, including brainrot words like Looksmaxxing, cuffing season and Sunday scaries.
