Our Insights

noplace hits No. 1 on the App Store, Snapchat releases new personalisation features, Meta changes its 'Made with AI label' and more social media news.

Pinterest users can now turn boards into videos, Snapchat celebrates Euro 2024, Meta begins rolling out AI characters for creators and more social media news.

Social media is becoming less social and more about deep connections to smaller communities. In this blog, Devon Vipond argues that how brands connect with and measure their impact on the new phase of social requires us to understand a different set of rules.

TikTok introduces new AI avatars and translation tools, Instagram launches “Close Friends on Live”, TikTok adds new UGC options to its ‘Out of Phone’ ads and more social media news.

Instagram's new test helps creators get feedback on their Reels, LinkedIn adds more AI tools and a premium ad spot, TikTok tests message streaks and more social media news.

Instagram is testing unskippable video ads, Threads launches new desktop, Instagram is testing "trial reels" and more social media news.

TikTok announces a range of new ad updates and a feature for music artists, Instagram is experimenting with a new meme feature, X is preparing to make likes private, and more social media news.

Today, we launched a new report: Braving The Backlash: How Sports Brands Can Take a Stand on Social. In this blog, Dan Parker, explains how it can help brands stand up to online hate.