Our Insights

It’s been another busy year in social media. As always, we’ve been hard at work keeping our 65,000 blog subscribers from all over the word updated with the latest news, trends, platform updates and more. As the year draws to a close, we’re sharing our top 10 best read blogs of the year (Lemon8 anyone?!) to see what captured our readers’ attention in 2023. 

Instagram introduces new features, Meta reveals AI that clones voices and generates sounds, Snapchat nows lets subscribers share AI-generated snaps and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Attention Layering - the first trend of our recently released report, Think Forward: The Social Reckoning. Having reached peak stimulus, content is finding more nuanced ways to hold people’s focus - to hear more about the trend, click here to watch Mira Kopolovic, Global Director of Cultural Insights, and Gabe Noble, Associate Cultural Research & Insights Director, discuss the meaning of Attention Layering, and its significance in shaping social in 2024.

Yesterday, we held a LinkedIn Live to discuss Offline Internet - a trend in our recently released report, Think Forward: The Social Reckoning. As the power balance between online and offline is shifting, people expect greater interplay between worlds - to hear more about the trend, click here to watch Valentina Turrini, Research & Insights Analyst, discuss the meaning of Offline Internet, and its significance in shaping social in 2024.

Yesterday, we held a LinkedIn Live to discuss Everyday Fandom - a trend in our recently released report, Think Forward: The Social Reckoning. In search of mainstream collectivity, everyday users are acting like ultra-fans - to hear more about the trend, click here to watch Nadja Vogel, Chief Strategy Officer, and Talia Longthorne, Senior Research & Insight Manager discuss the meaning of Everyday Fandom, and its significance in shaping social in 2024.

Threads coming to the EU, TikTok launches new artist accounts, YouTube rolls out multiple platform updates and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Post-Representation - a trend in our recently released report, Think Forward: The Social Reckoning. As notions of identity compound and deepen, communities want to see messy complexity over neat narratives - to hear more about the trend, click here to watch Research & Insight Analyst Amni Raihan, and Strategist Lorenzo Perosino discuss the meaning of Post-Representation, and its significance in shaping social in 2024.

X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.