BOOKING.COM TRIP OF A GENIUS Travel Booking.com Netherlands
THE BRIEF
Booking.com wanted to raise awareness of their Genius loyalty program, with a creator-lead campaign to create cultural relevance, placing it in the centre of conversations amongst young travellers.
OUR INSIGHT
Whilst many loyalty programs are seen as confusing and offering meagre rewards, the great thing about Genius is that you can start collecting perks from your very first booking. It’s so simple that it doesn’t take a genius to travel like one.
THE IDEA
We partnered with Brooklyn Beckham (who has gained notoriety as an “un-genius” for dabbling in numerous careers over the years with mixed success), to playfully celebrate the genius in absolutely everyone. Together we creating a tongue-in-check social mockumentary that touted his new-found calling as a travel expert.