CROCS MEGA CRUSH Apparel Crocs Netherlands
THE BRIEF
Crocs wanted to create awareness and consideration around their latest footwear innovation, the chunky Mega Crush, in the fashion-forward French market.
OUR INSIGHT
Despite the enormous size of the Mega Crush (Crocs’ chunkiest-ever clog), we realised that wearing them is actually so comfortable, it’s possible to perform any type of movement you want in them. Combining this with the performative nature of social media, we set out to choreograph an infectious dance move that would sweep people off their feet.
THE IDEA
We partnered with Wejdene, a French creator who rose to fame for her viral dance moves. Together we choreographed a unique move that demonstrated the versatility of the Mega Crush, whilst encouraging viewers to share their own move for a chance to win the entire Crocs collection.
THE RESULTS
REACH
The campaign was seen by 31M people, exceeding expectations by +65%
EARNED MEDIA
The content generated 48.7M unplanned earned media and PR impressions in French publications including Stylist and Public.
CONSIDERATION
The content drove 114K visits to the campaign landing page, exceeding KPIs by +28%.