Our Insights

Videos hit the advertising sweet spot in China Much has been written and said about economic powerhouse China and the promise its massive wired userbase holds for marketers. Here are some numbers that reflect the size of the potential market as at the end of 2011: 500 million internet users, 325 million online video viewers, […]

Last week, we reported the top performing Facebook pages in Asia for the month of August in India, Indonesia, The Philippines, Pakistan and Malaysia. Socialbakers have just released the infographic for Singapore. Caltex Singapore emerged as the brand page with the highest engagement for the month of August with an impressive daily page engagement rate […]

Facebook to remain fenced out by Great Firewall of China In spite of its corporate mission to “connect the whole world”, Facebook’s grandiose plan to dominate the wired world wouldn’t be complete without Chinese users, who make up 33% of the world population. Access to Facebook has been blocked in China since 2009 by what […]

Picture-perfect social commerce Asian consumers in Singapore and Hong Kong are flocking to niche social networks Pinterest and Instagram in droves but what’s really making retailers sit up and notice is the rate at which consumers’ are spending after visiting these sites. Researchers found that Singapore-based users visit both international and local social commerce sites whilst Hong […]

Latest statistics show that there are 55 million more mobile Facebook users today than there were four months ago. Today, 543 million out of the 955 million active Facebook users are on mobile as compared to 488 million in May earlier this year. This infographic created by Socialbakers reveals a breakdown of this 57% mobile […]

Sina Weibo’s out of ‘Beta’ China’s Twitter-esque service is expected to roll out a revamped site combining best-of-breed features similar to Facebook’s Timeline covers and Google+ Circles. With a massive user base of more than 300 million and snazzy features such as social gaming and virtual currency, Sina Weibo is undoubtedly hot. If only they […]

ComScore recently reported its study on India’s digital scene, presenting the second most populous country in the world as the fastest growing online market globally in the last 12 months. The four fastest growing digital markets are without a doubt Brazil, Russia, India, and China. While China has the most number of monthly unique visitors of […]

Social network penetration soars in China Chinese users are taking to social networking like ducks to water. A recent iResearch report on the usage of social networking sites in China in Q2 2012 showed that there are now 410 million users, representing a growth of 9% in the past year and an impressive user penetration of more […]