Blog - Page 108 of 108 - We Are Social Singapore

Asian brands struggle with social strategy

New research shows that more and more brands in Asia are using social media, but few have adopted a strategic approach. In particular, brands in Asia still seem to view social media as advertising channels, using them sporadically as one-way supports for conventional campaigns, rather than as longer-term relationship channels. The study, conducted by PR […]

We Are Social Asia Tuesday TuneUp #2

CMOs to increase spend in social media Online marketing strategies are ever changing and keeping on top of it can be a difficult task. In light of this, findings in a recent study in eMarketer conducted by IBM show that 82% of the CMOs surveyed plan to increase their investments in social media in the next 3-5 […]

Five Friday Facts #1

Following our first Tuesday TuneUp earlier this week, we’re continuing our run of alliterative blog post titles with some Friday fun: 5 facts or stats from around the social media world that caught our attention this week. Social Networking Revenues Revenues from social networks will reach more than $6 billion this year, delivering almost $200 […]

We Are Social Asia Tuesday TuneUp #1

Asia Tuesday Tuneup A very warm welcome to We Are Social’s first Asia Tuesday Tuneup! Each Tuesday, these posts will bring you the week’s top social media stories from across Asia and around the world, along with analysis and opinion from the We Are Social team in Singapore. And in the true spirit of sharing, […]

Hello Asia, We Are Social

Today marks another exciting step for the global We Are Social family, with the launch of a new office in Singapore. Our Asian adventure has been a few months in the making, but I’m thrilled to announce that the office is now fully open for business, and we’re already helping a variety of clients and […]

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