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We Are Social Asia Tuesday TuneUp #135

WeChat now has nearly 400m monthly active users In a recent forum, WeChat announced its latest stats achieved at the end of July – 400 million monthly active users (MAUs) and a total of 5.8 million public accounts. More impressively, the brand grows by a daily average of 15 thousand accounts! WeChat launches special Candy […]

We Are Social Asia Tuesday TuneUp #134

Facebook now makes USD$1 from each of its 410m active users in Asia Facebook released its Q2 results last week and they contained some impressive numbers. Monthly active users (MAUs) have grown to over 1.3 billion, up from 1.276 billion in Q1, while mobile MAUs now total 1.07 billion (vs. 1.008 billion last quarter). In Asia, […]

We Are Social Asia Tuesday TuneUp #133

Alibaba launches new social network China’s biggest e-commerce company, Alibaba, has launched an Instagram-type social network where users can tag brands that appear in photos. Users can also follow brands and friends, and share their photos on other social networks like Sina Weibo. The social network, called Fun, is built into Alibaba’s Tmall shopping app […]

We Are Social Asia Tuesday TuneUp #132

WeChat launches advertising platform WeChat, the Chinese messaging service, has created an ad platform for brands with over 100,000 followers. Ads will only appear when users click on full-page posts from officials accounts that they already follow. Even then, the ad is not full screen, but shows up at the bottom of the page. Facebook Messenger is […]

We Are Social Asia Tuesday TuneUp #131

WeChat launched its advertising platform for official accounts According to QQ Tech, WeChat launched a 10-day closed beta test earlier this year, and now the company has decided to launch the open beta version of its advertising platform for official accounts. WeChat pointed out that advertisers now are able to target audiences by gender, age and region, which provides […]

We Are Social Asia Tuesday TuneUp #130

Facebook launches election tracker for Indonesia With over 69 million Facebook monthly active users, the social network launched an election tracker called Facebook Suara Indonesia. The election tracker monitors the most popular presidential candidate based on the number of mentions posted on Facebook. Results can be checked based on geographical data and time. That said, […]

We Are Social Asia Tuesday TuneUp #129

People in China send about 1 SMS a day, thanks to WeChat With the rise of popular messaging app WeChat in China, people are now only sending out about 1 SMS a day. New figures released by China’s Ministry of Industry and Information Technology show that people in China send an average of 39.8 text […]

We Are Social Asia Tuesday TuneUp #128

World Cup hits Weibo Weibo‘s recently launched World Cup page is live and a huge success so far – over 22 million Chinese users followed the news on Weibo on the first day of FIFA World Cup 2014! In fact, in the first two hours of the event, there were already 83 million published posts, with 3 […]

I won’t tell if you won’t: #donttellmum

Father’s day is just around the corner, and a few folks here at We Are Social Singapore have decided to scrap the usual approach–canned phrases, cookie-cutter gifts and Hallmark greeting cards–those gestures that seem applicable to everyone, and yet speak to no one in particular at the same time. Instead, we wanted to celebrate the […]

Be a friend to your brands: Scoot + SGAG

Just over one year ago, we blogged about the brand-to-brand banter that turned a near-miss PR crisis into a gold mine of meaningful engagement. To recap: budget airline Scoot presented an airfare promotion on flights to Seoul, during a moment of political tension with its neighbour to the North. When SGAG called them out on […]

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