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We Are Social Asia Tuesday TuneUp #129

People in China send about 1 SMS a day, thanks to WeChat With the rise of popular messaging app WeChat in China, people are now only sending out about 1 SMS a day. New figures released by China’s Ministry of Industry and Information Technology show that people in China send an average of 39.8 text […]

We Are Social Asia Tuesday TuneUp #128

World Cup hits Weibo Weibo‘s recently launched World Cup page is live and a huge success so far – over 22 million Chinese users followed the news on Weibo on the first day of FIFA World Cup 2014! In fact, in the first two hours of the event, there were already 83 million published posts, with 3 […]

I won’t tell if you won’t: #donttellmum

Father’s day is just around the corner, and a few folks here at We Are Social Singapore have decided to scrap the usual approach–canned phrases, cookie-cutter gifts and Hallmark greeting cards–those gestures that seem applicable to everyone, and yet speak to no one in particular at the same time. Instead, we wanted to celebrate the […]

Be a friend to your brands: Scoot + SGAG

Just over one year ago, we blogged about the brand-to-brand banter that turned a near-miss PR crisis into a gold mine of meaningful engagement. To recap: budget airline Scoot presented an airfare promotion on flights to Seoul, during a moment of political tension with its neighbour to the North. When SGAG called them out on […]

We Are Social Asia Tuesday TuneUp #127

Twitter used for presidential election campaigns in Indonesia According to Twitter, Indonesia has nearly 20 million active users and Jakarta is the number one city in terms of the number of tweets generated (2.4% of all tweets come from Jakarta). Most of these Indonesian Twitter users are first time voters aged between 16 and 20. […]

We Are Social Asia Tuesday TuneUp #126

Social media an important platform for brand-building Singaporeans are known to have a voracious appetite when it comes to consuming social media. With a big chunk of the population being on social media platforms, it is no wonder that we’re amongst the highest consuming crowd in asia. CNA talks about how social media has impacted and challenge […]

We Are Social Asia Midweek Mashup #83

Weibo releases first earnings report since IPO Chinese microblogging platform Weibo raked in a total of $67.5 million in revenues in Q1, which is a 161% increase from a year ago. Despite this, the social network made a net loss of $47.4 million in the same quarter. The company also reported a growth in users to […]

We Are Social Asia Tuesday TuneUp #125

Thailand YouTube launch attracts major brands Thailand is making its move into an exploding video market, with what is believed to be a timely decision. The Thai YouTube launch sets forth to attract major brands such as Ford, Samsung, Air Asia X, True and Unilever for the official introduction of YouTube.co.th, a dedicated site for […]

Midweek Mashup #82

US-based chat app Tango to penetrate the Chinese market According to The Next Web(TNW), Tango, a US based chat app has gained a 215 million investment from Alibaba last March with plans to penetrate the Chinese market this year. The aim is to target users that are looking for different experiences to the current market […]

We Are Social Asia Tuesday TuneUp #124

KakaoTalk has 140 million registered users KakaoTalk has recently announced its registered users and revenue for 2o13. As reported previously, Line has over 350 million registered users, and WeChat has grown to 355 million monthly active users. Clearly, these two chat apps are giants in the Asian market dominating the industry through its massive user base. However, KakaoTalk also revealed […]

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