Our Insights

The iMedia Brand Summit got underway in Bali on Monday evening with a keynote address from Bob Arnold, Associate Director Digital Strategy at the Kellogg Company, titled “Digital Self Sufficiency For Success”. Bob’s session covered a number of core areas that will likely recur throughout the three days of the summit, with a particular focus […]

China’s Ya’an earthquake: How social media helped The 7.0-magnitude earthquake that jolted southwest China’s Sichuan Province Saturday morning shook the nation, reminding many of the Wenchuan disaster that happened in the same province in 2008. While social media was not widely used during the 2008 earthquake, this time, Chinese social media platforms such as Sina Weibo, Tencent Weibo, Baidu, SoSo and 360 have responded with […]

In US and Europe, more tweets come from mobile than PC The increasing adoption of mobile web has continued to have a significant impact on the online behaviour of internet users. Using a study conducted by Strategy Analytics, TheNextWeb proves that this has clearly remained a trend amongst Twitter users as well. The survey compared how 6,500 […]

Continuing the series on the top Facebook pages for the month of March, here are the reports from the remaining Asian countries. Despite being home to the world’s third largest Facebook nation, India struggles with maintaining a strong response rate on its brand pages. The Socially Devoted brands section on the following infographic reflects the […]

SocialBakers has published its latest set of infographics on the Top Facebook Pages for the month of March. Here are a selection of reports from the Asean countries. Indonesia has kept its user base at 47 Million since the removal of fake profiles by Facebook. Local food nutritionist WRP recorded the highest response rate in the month of […]

There are 40 million overseas users on WeChat Social giant Tencent’s chat app WeChat currently has over 300 million users around the world–making the China-based chat app the largest app in its category. As is the case with most Asian chat apps, a vast majority of WeChat’s user base has also been locally-based in China. […]

Chinese Government wants WeChat to pay fees Chat apps such as WeChat have been making such an impact on the usage of traditional telecommunications services that Chinese telcos have been asking for subsidies as compensation for lost revenue. According to a source at the Chinese Ministry of Industry and Information Technology, WeChat may have to […]

KakaoTalk downloads hit 10 million in Japan The competition amongst Asian chat apps in the APAC region has quickly turned fierce. We recently saw how many of the big names in the category have become the top social platforms in Asian markets–and many of them continue to invest heavily in penetrating foreign markets as well. For […]