Our Insights

Social Gaming in Asia

Social gaming is already huge across Asia, as we saw in our recent reviews of Social, Digital and Mobile across Asia. We’re anticipating further growth in the sector during 2012 too, with gamers in Southeast Asia, China, and Japan leading the way. So, given their importance, it’s worth exploring the kinds of people who play […]

Social Drives Sales

A great infographic from Bazaarvoice that shows the role social media play in influencing Millennials’ and Boomers’ shopping decisions: Thanks to Vikki over at Econsultancy for introducing us to this one.

Facebook Marketing’s Engagement Score

People often ask us what success looks like on a Facebook page. Our response is that it always depends on the objectives of the specific page – success will look different for different brands in different categories with different audiences – but we recognise that benchmarks can be useful. So when I visited the Facebook […]

Five Friday Facts #12

How Chinese luxury online shoppers share information Data from iResearch shows that 97.1% of Chinese luxury online shoppers are willing to share product information and the website from which they purchased luxury goods. Amongst these online shoppers, 21.9% share information via Weibo, which has yet to surpass the 22.9% of shoppers who share while chatting […]

New Facebook App Permissions

Facebook recently announced a new apps permission process, and it appears these changes are already live. The changes appear to be designed to make apps more transparent to users, as this excerpt from the Facebook Developers blog highlights: More Control & Clarity for Users Similar to the inline privacy controls people have when they post content, we […]

We Are Social Asia Midweek MashUp #12

We’re back (and heavier) from the CNY festivities, and will resume our regular Tuesday TuneUp next week. In the meantime, here’s our Midweek MashUp! Spam ‘retweets’ on Sina Weibo A report from HP Labs’ Social Computing Research claims that 49% of all ‘retweets’ on Chinese microblogging service Sina Weibo are from fraudulent accounts. In addition, these automated […]

LinkedIn – A Recruitment Revolution?

I got the following mail from LinkedIn earlier today: It’s short and to the point: lots of my network made a professional move in 2011, and many of them chose to share the news on LinkedIn. While the message obviously has personal interest – I connect with people on LinkedIn because I want to know […]

Google’s ‘Ask A Friend’ Goes Live

There’s been plenty of coverage about the integration of Google+ into search over the past few days, but this particular iteration really caught our attention: As you can see in the screen shot, the ‘ask a friend’ option sits at the bottom of the first page of Google’s search query results, just before the links […]

Five Friday Facts #11

Here’s our Five Friday Facts before we head off to start pigging out on CNY goodies over the long weekend. Wishing everyone a Happy and Prosperous Chinese New Year! mig33 launches ‘miniblog’ Singapore-based mobile social network mig33, which has over 55 million users, has launched a new ‘miniblog’ service currently in beta. Its limited release from […]

Chinese Social Media Trends 2012

How will the world’s largest population take the world of social in 2012? Mailman has published its expectations of how the Chinese population will embrace mobile and social media platforms in 5 big ways. One that really stands out for us is the potential of social gaming. They cite that fact that the world’s (arguably) most famous […]

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