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Five Friday Facts #54

Asia leads the way for mobile social media users According to statistics from Nielsen, 59% of social media users in Asia Pacific engage with Facebook, Twitter and other social networks from a mobile device. On the other hand, only 33% of social media users in Europe and the United States use mobile as their primary mode […]

We Are Social Asia Tuesday TuneUp #55

Daily deals expected on WeChat within next few weeks Two weeks back, we mentioned that the rumour mill was buzzing about WeChat launching discount coupons. The latest buzz is that in a matter of weeks, WeChat’s 200 million users could avail themselves of daily deals in China via Groupon’s Chinese site, Gaopeng. This move is […]

We Are Social is a Tumblr A-List Partner

As you might have seen in Adweek or Marketing Interactive last week, Tumblr has just debuted its A-List Partner Program, naming We Are Social as one of only 3 agencies with a participating presence in Asia. Tumblr is a powerful social media platform for brands, allowing them to communicate with global audiences in unique and creative ways. The platform already […]

Five Friday Facts #53

Sina Weibo’s potential for commercialisation Sina has just released a user behaviour report on the opportunities available for brands and marketers. The extensive report on its consumers’ behaviour also compares Sina Weibo with other platforms such as Facebook and Twitter. One of the key findings from the report was that Sina Weibo users spent more […]

Top Facebook Pages in Asia, October 2012

SocialBakers have published their latest edition of Top Facebook Pages around the world for the month of October. This month, there are some new features added to the infographics – average engagement rate, response time, average response rate and top brand pages by number of admin posts. Whilst the top pages might have high engagement rates and response […]

We Are Social Asia Midweek Mashup #54

Twitter creates exclusive page to celebrate Indian festival Diwali India is the world’s third most socially engaged country, with its users showing a preference for Twitter over Facebook. Paying homage to the fastest growing online market in the world, Twitter created an exclusive landing page for the #Diwali hashtag to celebrate the start of the 5-day […]

Five Friday Facts #52

9 in 10 Chinese Internet users are on Weibo Data Centre for China Internet (DCCI) has reported the latest statistics on Weibo penetration amongst Chinese netizens. An impressive 89% of all Chinese internet users are weibo users. Sina and Tencent have the highest number of weibo users with a percentage of 88% and 85% respectively. This clearly shows that […]

Are Facebook’s Global Pages the answer?

It’s been a question brands around the world have battled with for a long time now: should we opt for a single global presence, or would multiple, localised presences make more sense? There are a number of strategic factors to consider when making this choice, as we explored in this post a few months back, […]

We Are Social Asia Tuesday TuneUp #53

Sina Weibo upgrades real-name verification system In its latest effort to keep it real at Sina Weibo, the company has upgraded its real-name verification system to support overseas users. Tech In Asia tested the system and found various loopholes. They were able to register a new user in the US as “Tech in Asia” with […]

Five Friday Facts #51

More than 50,000 government accounts on Sina Weibo According to a recent report released by Sina, there are 50,947 government entities with weibo accounts as of September. In the last year, government bodies have established their presence on weibo upon understanding the new sphere where public discussions take place. This figure represents 33,132 government accounts […]

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