Our Insights

We Are Social Asia Tuesday TuneUp #39

Sina Weibo launches discussion forums Challenging China’s popular Tieba discussion platform run by the nation’s largest search engine Baidu, microblogging service Sina Weibo has launched its own forum called ‘Weiba‘. Following Sina’s extended features – Tumblr-like blogs and social gaming – Sina Weibo has diversified once again with Weiba. However, with the discussion forum, Sina has a bigger responsibility in terms of […]

Five Friday Facts #38

Sina Weibo comes to the rescue at Beijing floods Last weekend, Beijing experienced one of its worst storms in more than 60 years. According to the Wall Street Journal’s China Real Time, more than 70,000 residents were evacuated and at least 37 people died. Over the widespread flooding, it was local microblogging service Sina Weibo that […]

We Are Social Asia Tuesday TuneUp #38

Sina Weibo to launch ‘Promoted Tweets’ Weibo has confirmed its next monetization step towards launching ads just like Twitter’s sponsored tweets. The new social ads are called ‘Weibo Tui Guang’ which when translated means ‘Weibo Promoted Ads’. These posts will take the top of a user’s Weibo stream. Whether or not these ads can be […]

Top Facebook Pages in Asia, June 2012

SocialBakers have published their latest edition of Top Facebook Pages around the world for June 2012. Here’s a selection of infographics on some of the Asian countries – India, Indonesia, Pakistan and Singapore: India has finally touched the 50 million mark, positioning itself as the nation with the third largest Facebook users after the US and Brazil. Indonesia’s most […]

Five Friday Facts #37 [updated]

Tencent sets record, beating [catching up with] Facebook It is a milestone moment for Tencent, the Chinese social media giant surpassed [took another step closer to] America’s leader yesterday in terms of market capitalisation (i.e. the total value of its shares). Tencent’s market capitalisation is currently at S$83.6 billion, while Facebook is sitting at S$78.13 billion. [UPDATE: it turns out […]

APAC represents 25% of Facebook users

Socialbakers regularly reports on the top performing Facebook pages, ‘Socially Devoted‘ industries and their best performing brands. This time, they have taken a deep dive into the Asia Pacific region. Statistics show that out of the 901 million Facebook users, a good 27% i.e. 240 million monthly active users reside in Asia and Australia. The largest number of […]

We Are Social Asia Tuesday TuneUp #37

Sina Weibo launches Social TV Sina Weibo expanded its Twitter-esque service by launching a Social TV last week. There is no known hardware partner with this service and hence, it is said to be entirely hosted on Weibo.com, tapping on the whole range of social features that Sina provides such as social gaming and a virtual currency. With over […]

Five Friday Facts #36

China leads Asia Pacific in mobile social media usage Research led by Google in conjunction with Ipos MediaCT and TNS Infratest reveals that China has the highest rates of mobile social connectivity in the Asia Pacific region. The study that took place in March 2012 reported that the highest usage of social media from smartphones in Asia […]

We Are Social Asia Tuesday TuneUp #36

Chinese social media users ‘happier’ than Westerners Researchers from two universities in Holland and in China studied 46 million posts from Twitter and Sina Weibo. While almost all of the posts on Sina Weibo were from China, 80% of all tweets were from the United States. The study revealed that 79% of the messages on […]

Top Facebook Pages in Asia, May 2012

Socialbakers regularly look at the top-performing Facebook pages around the world. Here is the recent report they have published looking at the Facebook pages in India as of May 2012:

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