News What’s your Social CRM ROI? 23 May 2012 Only 50% of Fortune 1000 companies that invest in Social CRM receive a worthwhile ROI. Many organisations today are struggling to grasp the concept of Social Customer Relationship Management (CRM) and what it means to their brand. It appears to mean different things to different organisations as they attempt to interpret and draw boundaries around […]
News We Are Social Asia Tuesday TuneUp #29 22 May 2012 Pakistan’s Twitter ban Pakistan blocked microblogging service Twitter on 20th May after “blasphemous drawings” were tweeted due to a competition calling for entries depicting the Prophet Mohammed, but has since been restored after a day long ban. Pakistan’s Interior Minister, Senator Rehman Malik, explained that the block was initiated by the IT ministry without warning or […]
News We Are Hiring 20 May 2012 Are you a social media enthusiast? Are you fluent in at least one Asian language? Are you ready to join one of the world’s most exciting companies? Then we want to hear from you! We Are Social has been winning the biggest and best social media accounts around the world in recent weeks, and we’re […]
News Five Friday Facts #28 18 May 2012 ROI of social media in China According to a survey by office services firm Regus, 47% of businesses surveyed successfully used social networks for customer acquisition in 2011, which is a 7% increase from the previous year. China saw the greatest increase in customer acquisition from social networks among the countries studied, from 44% in 2010 to 65% in 2011. India saw the next biggest increase from 52% in 2010 […]
News Facebook’s Big Hitters 17 May 2012 Socialbakers are back with another great infographic, this time profiling the pages achieving the top spots in Facebook’s biggest markets around the world. It’s worth noting how all 10 of the fastest moving brands are in emerging markets, with 5 from Brazil alone. What we find most interesting in its findings are the cultural differences […]
News We Are Social Asia Tuesday TuneUp #28 15 May 2012 Men are active users of social network apps and games in Asia-Pacific A survey by Microsoft and MEC Global revealed that unmarried men aged 21 to 39 were highly active on social networks, with the most popular activities involving apps and social games. 81% of respondents have used an app or game on a social network, while 57% used them […]
News Five Friday Facts #27 11 May 2012 The rise of mobile Internet in Asia Mobile Internet now accounts for 10.01% of total Internet usage in the world, having increased from just 3.81% in 2010, which reflects the rapid adoption of smartphones and tablet devices. Within Asia, India leads with 48.87% of its Internet usage coming from mobile devices. Globally, mobile’s share of web traffic in Asia has increased the most, […]
News We Are Social Asia Midweek Mashup #27 9 May 2012 Tencent’s Qzone is reigning social media platform in China According to a recent report by McKinsey & Company, Tencent’s social networking site Qzone was the most popular social media site among Internet users surveyed in China, with 44% of respondents using the social network. Similarly, data tracked within social sharing platform JiaThis showed that Tencent’s Qzone accounted for […]
News How People Spend Their Time Online 9 May 2012 Continuing our run of graphic treats this week, here’s another great infographic that explores how people around the world split their time across different online activities. Social networking activities win a clear lion’s share of people’s attention, with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time […]
News Top Facebook Pages in Asia, April 2012 8 May 2012 SocialBakers have just published a new edition of their regular look at the top-performing Facebook pages around the world – here is a selection of reports on Asian countries for April 2012: Singapore: Hong Kong: Pakistan:
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