Weibo lurking is not all it seems 3 Apr 2013 The Wall Street Journal recently published an article about the true number of users on Sina Weibo. The author discusses a study conducted by researchers at Hong Kong University that was based on a sample of roughly 30,000 users. The results were quite surprising: 57% of the user studied had no posts at all in […]
Scoot to better engagement 2 Apr 2013 When it comes to successfully reaching an audience on social media, meaningful engagement is a particularly crucial ingredient. For most brands, however, this is also the most difficult concept to grasp. For many brands, community management ends up devolving into a series of posts that pander to audience members to ‘Like’ their posts. Some brands […]
Tuneup We Are Social Asia Tuesday TuneUp #71 26 Mar 2013 Thailand’s Chang takes water orders through WeChat Chang, Thailand’s largest beverage producer that’s best known for its beer, started an official account on WeChat last week. Calling themselves “WeChang”, followers are greeted with a welcome message that provides instructions on how to use the chat app to order drinking water for home delivery. In addition […]
Five Friday Facts #70 22 Mar 2013 Vietnamese chat app Zalo reaches 1 million users Chat apps have been on the rise lately, and particularly so across Asian markets. The active user numbers from this past quarter have indicated that KakaoTalk and Line have already claimed the largest number of active social network users in South Korea and Japan respectively. As noted […]
Tuneup We Are Social Asia Tuesday TuneUp #70 19 Mar 2013 WhatsApp’s rumoured to launch a games platform The sleeping giant stirs, if the buzz is anything to go by. Rumour has it that WhatsApp, one of the most popular chat apps worldwide, is in talks with WeMade, a US/Korean games maker for a possible tie-up. If this move materializes, WhatsApp would have effectively diversified its […]
Top Facebook Pages in Asia, Feb 2013 [Part 2] 19 Mar 2013 Continuing the series on the top Facebook pages for the month of February, here are the reports from the remaining Asian countries. Similar to Indonesia, India saw a drop in Facebook user numbers as well. This continuing trend from January seems to be due to Facebook’s measures to delete fake profiles. Also in February, Vodafone’s valentines […]
Top Facebook Pages in Asia, Feb 2013 [Part 1] 18 Mar 2013 SocialBakers has published its latest set of infographics on the Top Facebook Pages around the world. Here are a selection of reports from the Asean countries. Indonesia’s Facebook numbers continued to drop a hefty 2 million following the clearing up of fake profiles. It is noteworthy that Indonesia has a Facebook penetration of 198% of Indonesia’s online […]
Five Friday Facts #69 15 Mar 2013 WeChat downloads up by 3000% in Indonesia According to a recent report by Daily Social, WeChat has met an unprecedented level of growth in Indonesia. The increase is attributed to a TV advertisement that introduced the Chinese chat app’s launch in the market. Japan’s chat app Line had recently claimed the top spot on Google Play’s […]
Tuneup We Are Social Asia Tuesday TuneUp #69 12 Mar 2013 WeChat & Taobao testing in-app e-commerce search feature Tencent’s WeChat is working with China’s largest e-commerce site, Taobao, to test an in-app e-commerce search engine. WeChat users will be able to message Taobao from within the chat app by typing the keywords for the products that they are seeking, and the app will respond with […]
Five Friday Facts #68 8 Mar 2013 Daily active users on Sina Weibo up by 82%, add 46 million in 2012 Sina Weibo’s growth over the past year has been an incredible spectacle. The Chinese microblogging service flew past 300 million in February last year, and the milestones kept coming in increments of 100 million: 400 million through July and 500 million […]
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