Our Insights

Hello, and Happy New Year! Here in the We Are Social office, we often start the day by discussing important stories that were reported overnight. We believe that many of these stories have significance for our clients too, so today we’re starting Breakfast Bites, a regular post that shares our selection of the top 3 […]

Social media users in China spent 884 million hours on microblogs Resonance China reported that microblogs were by far the most popular form of social media in China during Q3 2012. A recent study by iResearch suggests that 422 million internet users are on social networking sites in China, exceeding the reach of news, search, videos and other forms of […]

Line chat app launches Chinese rival to WeChat Mobile messaging is big in Asia, and Japanese chat app Line has launched a Chinese version called ‘Lianwo’ (loosely translated to mean “link me”) in a bid to expand into China. The Chinese version of the popular chat app comes with most of the features except social gaming […]

Singapore turns to social media for travel & food products Nielsen recently released their annual global social media report, which showed that social media is playing a bigger role in influencing the purchasing decisions of Singaporeans when it comes to travel and food. 68% of Singaporeans turned to social media when choosing a restaurant. More […]

Indian & Indonesian users have easier access to Facebook Messenger Last week, we mentioned that the rumour mill was buzzing about a possible acquisition of WhatsApp by Facebook. Shortly after, Facebook announced that users in India, Indonesia, Australia, Venezuela and South Africa will be able to sign up for Facebook Messenger IM service with only their […]

SocialBakers have published their latest edition of Top Facebook Pages around the world for the month of November. Last month, many new features were added to the infographics. Again, there are a couple of new features this month, including change in engagement rate from the previous month and top content from each country. Here’s a selection of […]

China’s professional social networking users to reach 100M Just a year after LinkedIn went public, China ushered its own professional social networks.  As of today, there are at least 8 professional social networks in China with Tianji and Dajie being the biggest amongst them, both of which have about 12.3 million registered users each. According to […]

China’s Renren launches Facebook-esque timeline interface Facebook’s timeline-like interface seems to be increasingly adopted by various social networking platforms with the latest being one of China’s social networking sites Renren. Like Facebook, Renren users can update their status, upload photos and share a story but are given the option to switch back to the old […]