News A day in the life of the Internet 8 Mar 2012 We’ve recently posted about what happens on social media in 60 seconds, and now mbaonline has created a new infographic visualising what happens on the Internet in a single day. You may already be suffering from numbers fatigue, but still there are some noteworthy statistics illustrated here. 294 billion emails are sent, 2 million blog posts […]
News We Are Social Asia Tuesday TuneUp #18 6 Mar 2012 How Dove used Sina Weibo for its social media campaign For last year’s Chinese Valentine’s Day on August 6, Dove promoted its chocolate gift set in China through a social media campaign on Sina Weibo. To bring to life the idea of leveraging on Dove’s heart-shaped gift box as a way to express love, Dove brought in […]
News Five Friday Facts #17 2 Mar 2012 Mobile more popular than TV A new survey by InMobi has revealed some interesting statistics about how mobile has permeated the lives of Singaporeans. 50% of respondents regarded mobile as their primary or exclusive means of accessing the Internet. 44% had discovered something new while 27% found better options via mobile advertising, and 29% found relevant products […]
News Social Customer Service 1 Mar 2012 Useful infographic from zendesk that explores the value of CRM via social channels:
News We Are Social Asia Tuesday TuneUp #17 28 Feb 2012 How Sina Weibo is faring against Twitter worldwide There’s no doubt that Sina Weibo is big in China – it receives 1 in every 100 Internet visits in China. How then does it fare against Twitter, which is used internationally? Resonance China charted the percentage of visits both microblogging services received in the respective countries they’re […]
News Social Media Week Singapore 28 Feb 2012 Social Media Week Singapore was a whirlwind of events – we were rushing for sessions to and fro the office, intently listening to the speakers while live-tweeting, and at the same time reading activity from the tweetwall, and replying to those soundbites too. It was a sheer lesson in multi-tasking. It was interesting to see […]
News Social Commerce 27 Feb 2012 A number of high-profile brands have shuttered their Facebook Commerce Tabs in recent weeks, but we recently learned that nearly 30% of Burberry’s online sales are driven by traffic that originates in social media. So who’s indulging in social shopping, and what’s holding non-users back? This great infographic from Digitas investigates: Thanks to Allfacebook for […]
News Five Friday Facts #16 24 Feb 2012 Social messaging disrupts SMS This is a clear example of a disruption that has shaken a mammoth industry. According to technology analyst firm Ovum, mobile operators lost an estimated US$14 billion or S$17.54 billion in short message service (SMS) revenues in 2011, all thanks to the advent of social messaging, which took away 9% of […]
News Facebook’s new friend notification 22 Feb 2012 We started noticing a new Facebook friend notification that appears on your Facebook Timeline a few days ago. Instead of the usual generic announcement of ‘Gwen is now friends with Simon’ for example, the new notification now draws the link between how you and your new friend are connected by displaying how and where you […]
News We Are Social Asia Tuesday TuneUp #16 21 Feb 2012 Japanese airline ANA shows how Japan is ‘cool’ All Nippon Airways (ANA) is turning to social media to promote tourism to Japan. Its Is Japan Cool? website allows users to share and explore interesting and fun aspects of the country, as well as rate them ‘cool’ or ‘not so cool’. The site itself is simple in […]
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