six-part social seriesActionable full-funnel strategies on-demand
It’s hard to be original in today’s online world. With algorithms and AI fuelling content and shaping creativity, how can brands cut through the noise?
That’s where we come in. Our Digital & Social Summit—a week-long series of online talks designed to equip you with fresh insights and actionable strategies.
Hosted by our teams across the EMEA, Asia-Pacific and North America—alongside expert guest speakers— dives into the latest trends shaping social media today. Scroll to check out the on-demand videos below.
Episode 1__Influencer Marketing __ Beyond the algorithm: how creators and brands win together
Episode 2__Brand Building__Winning in Culture: Building a brand at the speed of social
Episode 3__AI in Social__How brands can navigate the AI effect on social media
Episode 4__Brand Performance__Beyond Performance: How Social Media Drives Brand Value
Episode 5__Product Launch__How To Launch A New Product On Social In 2025
Episode 6__Social that Drives Business Impact__How and why authenticity can sell
Episode 1: InFLUENCER MARKETINGBeyond the algorithm: how creators and brands win together
The creator economy is evolving fast—so what do influencers really want from brand partnerships in 2025? Moderated by Gigi Ouf, VP of Celeb & Influencer Marketing + Strategic Promotion at We Are Social, this conversation unpacks the biggest creator trends from Q1, insights from our annual global digital report, and what’s shaping the industry ahead. Join top creators from different niches as they share what’s working, what’s not, and how brands can build better, more impactful collaborations.
Episode 2: Brand buildingWinning in culture: building a brand at the speed of social
Algorithms and culture are evolving at a rapid pace, leaving brands racing to keep up. So how can they not only stay relevant but also build an engaged, passionate audience? In this session, our experts, joined by Booking.com, will explore how to create an entertainment-first brand that taps into social trends, leverages influencer programmes across all levels, and adopts boosting as a standard practice to accelerate reach and drive sales.
Episode 3: AI In socialHow brands can navigate the AI effect on social media
AI is infiltrating our social media feeds. It’s undeniable the power it has to drive personalisation and capture the attention span of consumers. As brands and creators vie for a sliver of that attention, the race to keep up is being dictated by those who can keep up with the algorithm and compete with the AI junk filling the feed. How can marketers and creators sustain this in the long-term? In this session, we will discuss AI’s effect on social media and what a path forward looks like where brands and creators can thrive.
Episode 4: brand performanceBeyond Performance: How Social Media Drives Brand Value
Today, brands cannot afford to focus exclusively on equity building at the expense of short-term performance. However, prioritising short-term gains alone leads to inefficient media spending. Among all marketing levers that support both upper and lower-funnel activities, social media remains one of the most integrated touchpoints.
With AS Roma’s NUN SE PÒ SPIEGÀ, We Are Social transformed a season ticket campaign into a cultural moment—driving a complete sellout and proving how brand storytelling fuels engagement and loyalty.
Episode 5: PROduct launchHow To Launch A New Product On Social In 2025
Launching a new product on social in 2025 requires a truly 360 approach—aligning social, paid, shopper, and talent touchpoints from day one. This discussion will explore how to craft a culturally relevant, social-first campaign that drives impact. Learn how to optimise a social-first shoot, ensuring every second of talent time fuels high-performing content. From concept to execution, we’ll discuss how to build a launch strategy that doesn’t just cut through the noise but becomes part of the cultural conversation.
Episode 6: social that DRIVes business IMPACTHow and why authenticity can sell
Join us for a deep dive into the power of authenticity. As social platforms evolve, brands are finding new ways to engage audiences through real, unfiltered content. Experts will explore how brands can embrace this shift, sharing insights from standout campaigns, creative strategies, and effective approaches to building meaningful connections. Learn how authenticity drives impact in an era where entertainment and connection go hand in hand.
Explore the Reports
What will the next generation of influencer marketing look like?
One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone, topics and production norms have changed in the decade since influence’s infancy.
To understand what’s coming next, it’s essential for brands and creators to have one eye trained on the next generation of influence.
We’ve uncovered five trends illustrating what that next generation will look like and what brands can do about it.
Read now
The Digital and Social Summit events are powered and inspired by our Global Digital Report series.
Read, referenced or downloaded more than 20 million times in the last year alone, the global and local market reports are a vital tool for marketers all over the world. We highlight everything you need to know about social media, internet, mobile and ecommerce trends globally and locally.
In a bumper year for digital milestones, Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social and influencer.
Read now
