Blog - Page 136 of 264 - We Are Social UK

China: social media, but not as you know it

I recently visited Shanghai for a business trip and quickly faced the fact that I was going to have to live for a week within a very different social media world to the one I was used to. I’d be living without Google (therefore without any of my professional or personal emails), Facebook, Instagram, Twitter, […]

We Are Social’s Monday Mashup #270

Facebook releases Q2 figures Facebook released its Q2 figures last week and it continues to grow apace. The network now has 1.49 billion monthly active users, up 3.47% from Q1. That’s slightly slower growth than the previous quarter (3.6%), but has been enough for the network to pick up $4.04bn in revenue. Daily active users […]

Kleenex searches for its #HayfeverHero

With lovely long summer days comes the much less welcome increase in pollen count. For all those suffering from hay fever across the UK, it can be a very uncomfortable time. Even if you don’t get affected yourself, I’m sure you can identify with being stuck on a crowded bus or train in the heat […]

Twitter dominates Instagram in the UK

GlobalWebIndex has produced an infographic detailing membership, visitation and active usage for both Twitter and Instagram in the UK. The research shows that Twitter has a significant lead over Instagram in all three areas, with around twice the level of members, visitors and active users compared to the image-based platform. Globally, GlobalWebIndex states that the picture is […]

We Are Social’s Monday Mashup #269

New video tools available for Facebook Page admins In the next few weeks, Facebook will roll out new tools for publishing videos. The tools will give Page admins the ability to customise who sees a video by age or gender, as well as being able to exclude videos from the News Feed and Timeline and publish only […]

Summer fun, We Are Social style

We Are Social has been one of the fastest growing agencies both in the UK and globally over the last seven years. In London, we’re currently looking for new team members across our client services, research & insight and editorial departments. Interested? You should be. Here, Jess Barlow from our HR team explains why a job at We Are Social is better than […]

Building a social marketing mix

For the opening keynote in the Social track at ad:tech recently, I shared our vision for how brands can achieve far greater social success without investing a single penny more in content or media. That might sound like a lofty promise, but the logic behind that vision is actually very simple: enduring success in social is determined by what other people […]

The Virtual Reality Gold Rush: Part Two

Following on from the first piece in this three-part series, in this second entry, Singapore Managing Director Don Anderson examines the impact of Oculus Rift and other virtual reality devices, and how they are poised to launch a new revolution in branded content. If you look at the popularity of ‘virtual reality’ as a search […]

We Are Social’s Monday Mashup #268

YouTube viewing time grows 60% in a year Q2 looked good for YouTube, as overall viewing time grew 60% year-on-year. Mobile was particularly strong; the average viewing session on mobile grew 50% in the same period to 40 minutes. According to Google’s chief business officer Omid Kordestani, more people now watch YouTube on mobile than […]

Master baiters: rise (and fall?) of click bait

The Drum recently published this article by me about the advantages and disadvantages of click baiting. They’ve been kind enough to let us reproduce it in full below. It’s been dubbed the ’21st century headline’. Our online news feeds are littered with it. Even the Independent is doing it. That’s right, I’m talking about clickbait. Following on […]