Our Insights

Digital 2023

Featured | 26 Jan 2023

Our Digital 2023 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

Think Forward 2023: Fragmented Futures

Featured | 30 Nov 2022

Today, we launched Think Forward 2023, our annual trends report. Here, our Director of Cultural Insights, Mira Kopolovic, explains the five key trends that we expect to shape social over the next 12 months.

We Are Social’s Monday Mashup #623

From all the latest on Twitter blue, Instagram bringing ads to search results and TikTok’s new community guidelines, read about all the latest social media news in our Monday Mashup.

What we heard in SXSW

What were some of the biggest themes emerging from SXSW 2023? We were on the ground in Texas - here’s what caught our attention.

The Feed: DINK, Nonplayer Characters & More

From the glamourising of DINK (double income, no kids’), to Neutrogena’s parody TikTok dating show, to the blurring of real and virtual worlds, we explore the most popular trends on social in this round up of all the latest from The Feed.

Woolmark: bridging the gap between sport and fashion

In a three year campaign with the Woolmark Company called ‘The Added Element’, we targeted outdoorsy millennial and Gen Z fashion lovers to bridge the sports gap with a fashion-friendly creative edge. In this post, WAS Editor Anna Flockett explains how the campaign reflects the shifting identities and audience behaviour of Gen Z sports fans.

We Are Social’s Monday Mashup #622

TikTok's adspend forecast rises, the app partners with MLS and UFC, Snapchat adds new parental controls and LinkedIn launches a podcast academy - all this and more in our weekly round up of news in social.

We Are Social’s Monday Mashup #621

Meta is building a decentralised, text-based social network, Reddit gets a TikTok-style feature, music streaming services adopt social media-like features - read more in our Monday Mashup of all the latest in social.

Sharing experiences during Neurodiversity Celebration Week

Staff at We Are Social share their experience of being diagnosed with a neurodivergent condition and how we can best support and understand them.

#OscarsSoWhite: How social media is helping shift diversity at the Academy Awards

Is social media pressure helping the Oscars reach a place of greater diversity?

How We Hacked Transfer Deadline Day With Adidas

We hacked transfer deadline day with cross-platform storytelling to put adidas football's Predator boot at the heart of football culture.

Celebrating International Women’s Day

This International Women's Day, our female leaders share their inspiring stories. Read more to hear from them and download our IWD postcard designs.