Our Insights

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it.

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

TikTok tests footnotes, Instagram launches "Blend" feeds, TikTok experiments with reviews feature, and more social media news.

This week, Instagram tests password-protected Reels, Threads allows users to follow their favourite X creators, Bluesky adds new features, and more social media news.

LinkedIn tests trending video feature, X plans to auction off abandoned handles, YouTube shorts updates its Creator tools, and more social media news.

Introducing The Influencer Chronicles - your monthly dose of influencer updates, gossip, and culture. Expect some spice to heat up your day, a fresh take on foodie influencing with a chef who raps his recipes, the most adorable ducks who beak-sync, and a bit of gossip to keep you in the know. 

Today, we have re-launched our long-running ‘Black Perspectives' series with a refreshed look and feel, and a new YouTube-led format. In this blog, Lucy Doubleday talks about the history of the series and what's coming up in 2025.

The latest social media news and trends, from YouTube Shorts view count update, to TikTok Shop's Europe expansion, the latest sound from White Lotus, and more.

Our Digital & Social Summit is back! For the second year running we will be holding a week-long series of online events starting on Monday 28th April. Check out the first set of talks announced today.

In this blog, we meet Patt Nitikarn, Managing Director of our newly opened Thailand office, and learn more about the work the team are creating.

Meta releases new AI features, X adds new AI-powered image edit tool, Threads adds a host of new features, and more social media news.