Our Insights

Digital 2022

Featured | 26 Jan 2022

Our Digital 2022 report highlights everything you need to know in relation to the internet, mobile and social media usage and behaviours across the globe.

DIGITAL 2022: ANOTHER YEAR OF BUMPER GROWTH

Featured | 26 Jan 2022

Simon Kemp talks through Digital 2022.

THINK FORWARD 2022: BRAVE NEW WORLDS

Featured | 1 Dec 2021

Our Global Head of Cultural Insights, Lore Oxford, explains the five key trends that we expect to shape social over the next 12 months.

What queer Instagram can teach us about building community: Why brands should be more gay

As Pride months draws to a close, Senior Editor Suky Stroud explores what brands can learn about community from the queer community on social.

We Are Social’s Monday Mashup #590

Twitter's closed caption toggle is available on iOS and Android, Snapchat launches mentorship programme for Black Creators, and more in our Monday Mashup.

ISLANDER INSIGHTS – WHAT BRANDS CAN LEARN FROM LOVE ISLAND

Everyone’s favourite British dating show is back for a summer of love, brand deals and popcorn-eating, eyes-peeling, anticipation-building DRAMA. Ten new singles have entered the Love Island villa, hoping to win the hearts of the nation over the course of a six-to-eight week long series. Love Island is a cultural phenomenon in the UK, with […]

We Are Social’s Monday Mashup #589

New parental controls come to Instagram, YouTube introduces 'corrections' and more, in our Monday Mashup.

When did ‘authentic’ become an art direction?

ECD Simon Richings, explores the rise of pseudo-authenticity and how brands attempting to simulate ‘realness’ can end up with phony baloney that consumers see right through.

We Are Social’s Monday Mashup #588

Instagram lets you pin posts or Reels to your profile, TikTok adds screen-time controls, and more in our weekly roundup.

What Pride means to me

Pride is upon us, and as celebrations get underway, we wanted to get a better understanding about what Pride means to some of our LGBTQIA+ team members from across the globe.

We Are Social’s Monday Mashup #587

Instagram puts Amber Alerts in your feed, Meta rolls out new Reels features, and more in our weekly roundup.

We Are Social’s Monday Mashup #586

Google rolls out ads in YouTube Shorts, Snapchat introduces new 'Shared Stories' feature, and more in our weekly roundup.

WHAT BRANDS CAN LEARN FROM LIZZO’S #ABOUTDAMNTIME TIKTOK CHALLENGE

Jonathon Valenzuela, Senior Editor, looks at four Australian parties and rates their #MayThe4th content ahead of the upcoming elections.