Blog - We Are Social UK

Think Forward 2025

Featured | 21 Nov 2024

Think Forward examines the complex and ever-changing cultures and behaviours of the online world, and explores the role brands can play in shaping it.

Next Gen Influence

Featured | 10 Sep 2024

In our report we will uncover five trends illustrating the next generation of influence - and the creators driving them.

Digital 2024

Featured | 31 Jan 2024

Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

Think Forward 2025: Intentional consumerism

Our latest report, Think Forward: The Liveable Web explores the five key trends set to shape social over the next 12 months. In this blog, we take a look at the trend 'Intentional Consumerism'.

The Feed: The return of indie style, a new skincare fan, fandom-led concert themes, and more

We're diving into The Feed with trends including the collab that is bringing back indie style, popstars catering to fandom desires, the skincare trend taking over TikTok, and more.

We Are Social’s Monday Mashup #702

This week, everyone wants to be like Bluesky. Read the latest social media news and social trend updates.

Think Forward 2025: Low Stakes Social

Think Forward 2025: The Liveable Web explores the five key trends set to shape social over the next 12 months. In this blog, we take a look at the trend ‘Low Stakes Social’.

Exploring the trends in Think Forward 2025: The Liveable Web

To celebrate the launch of Think Forward 2025: The Liveable Web, we are holding two webinars to dive into the five key trends set to shape social over the next year.

Think Forward 2025: Primal Renaissance

Our latest report, Think Forward: The Liveable Web explores the five key trends set to shape social over the next 12 months. In this blog, we take a look at the trend ‘Primal Renaissance'.

We Are Social’s Monday Mashup #701

Threads tests AI-powered post summaries, Instagram is letting users reset their algorithm, Meta rolls out updates for Messenger and more social media news.

Launching Think Forward 2025: The Liveable Web

Today we launch Think Forward 2025: The Liveable Web, identifying five trends we expect to play out on social in the next 12 months. Here you can see an overview of each of these and discover how Think Forward could help shape your brand’s marketing strategy in 2025.

We Are Social’s Monday Mashup #700

Bluesky gains popularity, Threads starts testing custom feeds, YouTube launches gifting in live streams and more social media news.