Our Insights

Social media users pass the 4.5 billion mark

Social media users have passed the 4½ billion mark, but there are also big new numbers for Internet users in China, TikTok’s active user base, and Facebook’s advertising audience.

Aesthetically Accessible: Helping those with visual impairments navigate social

UK Senior Writer Danielle Clark explores the importance of making your social content accessible to those with visual impairments.

We Are Social’s Monday Mashup #563

Instagram introduces 'rage shake' feature and Facebook is paying creators to use live audio features, and more in our weekly roundup.

Think Forward 2022: Brave New Worlds digital launch

Think Forward 2022 is almost here. You're invited to join us for the digital launch on 1st December.

How social can power up the high street

With commerce becoming more social, Editorial Director Angharad Salazar Llewellyn explores how brands can make shopping a more integrated social experience.

Why we’ve launched We Are Social Gaming

Our Co-Founder and Group CEO, Nathan Mcdonald, introduces We Are Social Gaming.

We Are Social’s Monday Mashup #562

Instagram unveils Reels Play bonus program, TikTok ventures into gaming, and more in our weekly roundup.

How older consumers have come of age on social media

The next blog from the GWI Trends team, written by Shauna Moran, looks at the rise of older consumers on social media.

What exactly can 10,000 photos of Bored Apes teach marketers about membership?

Global Head of Cultural Insights Lore Oxford, explores what NFTs tell us about membership.

We Are Social’s Monday Mashup #561

Pinterest gets into live shopping with Pinterest TV, Facebook Groups gains new community-based tools, and more in our Monday Mashup.

Need to Know: Meta

What Facebook's rebrand tells us about the future of the metaverse.