Our Insights

Today, we launched Think Forward 2023, our annual trends report. Here, our Director of Cultural Insights, Mira Kopolovic, explains the five key trends that we expect to shape social over the next 12 months.

We're diving into the top posts from The Feed this month, from TikTokers turning their homes into community coffee shops, a TikTok movement bringing cozy vibes to the fitness world, to Tube girl helping the internet embrace its delulu energy.

This week’s social media news includes TikTok debuting new technology to label AI content, Meta is expanding its verification programme, and more!

Dan Keefe, Head of Studios, explains how consumer habits are changing with technology, and how advertising is moving away from television to digital, in favour of a social approach.

Mark Foster, UK Senior Editor, explains how an engagement-driving post for Activision took on a life of its own — and lit up the Call of Duty community on X.

This week’s social media news includes X’s community notes for videos, Snapchat adding new teen safety features, and more!

In The Feed last month - creators turn film into video using AI, #ManRepeller TikToks reframe fashion for the female gaze and #PerfumeTok gives fragrance a new visual language. Dive into the August roundup to find out what they all mean and why they took over social.

Read a full round up of our recent Future of Influence series here, to discover how influencer marketing will evolve over the next few years.

This week’s social media news includes X’s updated privacy policy confirming it will use public data to train AI models, Instagram internally testing 10 minute reels, X lifting its ban on political ads, and more.

Following our New Patronage LinkedIn Live - the third episode in our three-part Future of Influence series, our US VP of Influencer Marketing, Gigi Ouf, discusses how brands can compete with multiple niche creator-led brands and co-branded products.