Discover Gen Z: their power and their paradox

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We Are Social
On Thursday 9th May from 6.30pm at our London HQ, we’ll be hosting You Don’t Know Gen Z – an in-depth look into the behaviours, motivations and passion points of the generation born roughly between 1995 and 2010. Our Chief Strategy Officer, Mobbie Nazir, will be joined by Steven Appleyard, Chief Business Development Officer for Boiler Room, as well as TiKTok, Dr Martens and more.

You think you know Gen Z? Hold that thought. What are their motivations, aspirations and struggles? Who influences them? How and where do they interact with brands?

Over the past few months, our Research & Insight team has conducted an ethnographic study into this generation of future consumers to produce the report ‘We Are Gen Z: Their Power and Their Paradox’. During our event, the team will join forces with online music broadcasting platform Boiler Room – which has recently undertaken a separate Gen Z-focused research project – to together present their findings. Our speakers will show that many of the established beliefs around Gen Z are in fact false, and will share their views on what this means for brands.

The discussion will be hosted by We Are Social’s Chief Strategy Officer Mobbie Nazir and Steven Appleyard, Chief Business Development Officer for Boiler Room. They will examine what Gen Z is really like, how they form and maintain connections, both online and offline, and what is really meaningful to them.

They will then open the floor to an interactive panel discussion, where our guest experts will discuss the brand implications of these findings and answer questions from the audience. Speakers will include Anastasia Nicholl, Brand Partnerships Manager (EMEA) at TiKTok; Andrea Moore, Global Marketing Director at Dr Martens; and more TBA.

So – join us in London on the 9th May, where we’ll be delving into insights around this demographic, discovering what really makes them tick. Sign up now.

Please note, this is a brand-only event and due to high demand is operating on a waitlist basis. Sign up to our waitlist using your company email and we will do our best to confirm your space ASAP.